Business Development Representative

Ricoh Careers

About The Position

The Business Development Representative (BDR) is responsible for identifying and developing new business opportunities through proactive outbound prospecting. This role focuses on generating qualified sales opportunities—such as appointments—via calls, emails, social media, and other channels. The BDR works closely with the sales team to build a strong pipeline of prospects and uncover new business opportunities.

Requirements

Bachelor’s degree in Business Administration, Marketing, Sales, or related field (required).
5–10 years of experience in business development, sales, or marketing (required).
Proficiency with CRM software, marketing automation, and sales tools (required).

Responsibilities

Proactively engage potential customers through outbound prospecting (email, phone, social media, etc.) to schedule appointments for the sales team.
Qualify inbound leads based on defined criteria and route them to the appropriate sales representative.
Drive consistent activity to support pipeline development and achieve quotas.
Collaborate with sales and management teams to build and maintain a qualified prospect pipeline.
Respond promptly to customer inquiries and nurture leads into qualified opportunities.
Maintain accurate records of interactions and ensure all leads are entered into CRM and sales automation tools.
Develop and implement strategies to optimize outbound prospecting processes.
Partner with marketing and sales teams to align lead generation, qualification, and sales efforts.
Analyze lead data to identify trends and areas for improvement.
Stay current with industry trends and best practices in sales development.
Enhance product knowledge through regular training sessions.
Follow established sales cadence, including researching accounts, identifying key players, generating interest, and developing accounts.
Report weekly results and activity milestones, both qualitative and quantitative.
Perform other duties as assigned.