Business Development Representative

Later•Boston, MA

8h•$60,000 - $80,000•Hybrid

About The Position

The Business Development Representative (BDR) plays a critical role in fueling Later’s growth by generating high-quality pipeline for our Go-To-Market team. This role is not about volume for volume’s sake. It is about thoughtful, disciplined prospecting, strong discovery instincts, and a relentless focus on learning what resonates with our ideal customers. You will be the first impression of Later Influence for many prospective customers. That means combining strong communication skills with curiosity, preparation, and resilience. You will work closely with Sales Directors and GTM partners to identify the right accounts, spark meaningful conversations, and convert interest into qualified opportunities. This role is ideal for someone who is energized by outbound, motivated by results, and eager to grow within a high-performance sales organization.

Requirements

Experience serving as the first point of contact for prospective customers in a sales or GTM role
Proven ability to prospect and nurture marketing-qualified leads and identify sales-qualified opportunities
Comfort leveraging multiple outreach channels including email, phone, and LinkedIn (video messaging is a plus)
Strong written, verbal, and organizational skills with the ability to communicate clearly and confidently
High empathy and emotional intelligence, you listen well and tailor conversations to prospect needs
Resilience and grit, you can handle rejection and stay focused on long-term outcomes
A data-informed, analytical approach to improving performance
High learning velocity and interest in modern technology, marketing, or the creator economy
A hunter mindset with persistence, curiosity, and ownership over results
Strong integrity and a commitment to doing the right thing, even when it is hard

Responsibilities

Proactively identify and engage target accounts through outbound channels including email, phone, LinkedIn, video messaging, and in-person or virtual events
Build and manage a consistent outbound motion that prioritizes quality conversations and long-term pipeline health
Personalize outreach based on account research, industry context, and buyer pain points
Act as the first point of contact for prospective customers, running thoughtful initial conversations to assess fit, urgency, and potential value
Qualify inbound and outbound leads against clear criteria before scheduling discovery meetings with Sales Directors
Demonstrate sound judgment in determining when to advance, nurture, or disqualify opportunities
Partner closely with Sales Directors and the broader GTM team to ensure a seamless handoff of qualified opportunities
Share feedback on messaging, objections, and lead quality to continuously improve outbound strategy
Collaborate cross-functionally to support campaigns, events, and account-based initiatives
Maintain accurate, up-to-date records of all prospect activity in our CRM
Track outreach performance and pipeline contribution, using data to refine approach and improve results
Consistently meet or exceed activity, pipeline, and quality benchmarks