Business Development Representative
About The Position
The Business Development Representative at LaunchTech Communications, a CyberRisk Alliance company, will play a critical role in accelerating revenue growth by expanding adoption of LaunchTech’s press and media relations, analyst relations, content development, and social media offerings among established, growth-oriented cybersecurity and enterprise technology companies. This role is designed for a commercially driven professional who understands how strategic communications drive credibility, pipeline acceleration, valuation, and category leadership for technology companies operating at scale. Ideal candidates bring experience from PR agencies, B2B SaaS organizations, or cybersecurity vendors, and are comfortable selling consultative, outcome-oriented services to sophisticated buyers. The Business Development Representative will own prospecting and opportunity development, collaborate closely with marketing and delivery teams, and engage senior executives including CEOs, CMOs, and founders.
Requirements
- 7+ years of experience in business development, sales, or revenue growth roles within PR agencies, B2B SaaS, cybersecurity, or enterprise technology
- Demonstrated success selling consultative services or subscription-based offerings to mid-market or enterprise buyers
- Strong understanding of PR, media relations, analyst relations, content marketing, and social media as revenue and credibility drivers
- Experience engaging senior executives and navigating multi-stakeholder buying processes
- Proficiency with Salesforce or similar CRM platforms
- Strong written and verbal communication skills
- Highly organized, self-directed, and comfortable operating in a performance-driven environment
Nice To Haves
- Background in PR or communications agencies serving technology clients
- Experience selling into cybersecurity or regulated industries
- Established relationships with marketing leaders, founders, or investor-backed leadership teams
- Comfort translating abstract value (brand, credibility, influence) into concrete business outcomes
- Experience working in fast-growing or acquisitive organizations
Responsibilities
- Audience Segmentation and Targeting
- Outreach Strategy and Execution
- Lead Generation and Qualification
- Sales Pipeline and Opportunity Management
- Relationship Building and Market Presence
- Solution Positioning and Deal Support
- Performance Reporting and Continuous Improvement
- Market Intelligence and Feedback Loop
- Other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
51-100 employees
