Business Development Representative

DigaCore Technology Consulting•Lakewood, NJ

20h•Hybrid

About The Position

Business Development Representative (Healthcare & IT/MSP) Location : Hybrid – New Jersey (with flexibility for field meetings, events, and trade shows as needed). Core Responsibilities: Execute daily outbound prospecting (phone, email, LinkedIn, events) into target healthcare and mid-market accounts to create first-time appointments and sales opportunities. Qualify prospects by identifying stakeholders, current IT/MSP stack, pain points (security, compliance, uptime, support), budget, authority, need, and timing. Own or support parts of the sales cycle: discovery, light solution positioning, coordinating with Account Executives/leadership, and progressing deals to close. Manage and nurture inbound leads from marketing, events, and referrals, quickly responding and converting to qualified meetings and opportunities. Maintain a deep understanding of DigaCore’s managed services, cybersecurity offerings, cloud/modern workplace solutions, and support models to articulate value clearly to non-technical healthcare buyers. Research accounts and contacts within EHR/EMR clinics, specialty practices, surgery centers, and other healthcare entities to personalize outreach and identify trigger events (growth, new locations, compliance gaps). Use CRM HubSpot to log activities, manage pipeline, maintain clean data, and produce accurate forecasts for leadership. Collaborate with marketing on campaigns, sequences, events, and content tailored to healthcare and regulated industries. Participate in relevant industry events, webinars, and networking groups to build relationships and generate pipeline for DigaCore. Provide structured feedback from the field on messaging, objections, competitive intel, and product fit, especially in healthcare IT and MSP opportunities.

Requirements

2–5 years in a quota-carrying BDR/SDR, Inside Sales, or Account Executive role with a consistent track record of hitting pipeline and revenue targets.
Experience generating pipeline and closing deals (not just appointment setting), ideally in IT services, SaaS, or technology consulting.
Direct or strong exposure to healthcare clients (providers, clinics, practices, or health systems) and familiarity with topics like HIPAA, PHI, and compliance-driven selling.
Strong technical aptitude; can quickly learn and explain MSP services (managed endpoint, network, security, cloud, backup/DR, help desk) and translate them into business outcomes.
Comfortable with high-volume, high-quality outbound: cold calling, email, LinkedIn, and social selling.
Proficiency with CRM, sales engagement tools, and basic sales analytics/reporting.
Excellent written and verbal communication, presentation skills, and executive-level presence.
Self-starter who thrives in a growing MSP environment, comfortable with process improvement and experimentation.

Nice To Haves

Direct MSP or IT services selling experience or selling into the MSP channel.
Experience selling cybersecurity, cloud, or managed infrastructure into healthcare or other regulated industries.
Experience working with standard sales frameworks (MEDDIC, SPIN, Challenger, etc.).

Responsibilities

Execute daily outbound prospecting (phone, email, LinkedIn, events) into target healthcare and mid-market accounts to create first-time appointments and sales opportunities.
Qualify prospects by identifying stakeholders, current IT/MSP stack, pain points (security, compliance, uptime, support), budget, authority, need, and timing.
Own or support parts of the sales cycle: discovery, light solution positioning, coordinating with Account Executives/leadership, and progressing deals to close.
Manage and nurture inbound leads from marketing, events, and referrals, quickly responding and converting to qualified meetings and opportunities.
Maintain a deep understanding of DigaCore’s managed services, cybersecurity offerings, cloud/modern workplace solutions, and support models to articulate value clearly to non-technical healthcare buyers.
Research accounts and contacts within EHR/EMR clinics, specialty practices, surgery centers, and other healthcare entities to personalize outreach and identify trigger events (growth, new locations, compliance gaps).
Use CRM HubSpot to log activities, manage pipeline, maintain clean data, and produce accurate forecasts for leadership.
Collaborate with marketing on campaigns, sequences, events, and content tailored to healthcare and regulated industries.
Participate in relevant industry events, webinars, and networking groups to build relationships and generate pipeline for DigaCore.
Provide structured feedback from the field on messaging, objections, competitive intel, and product fit, especially in healthcare IT and MSP opportunities.