Business Development Representative

KENNICOTT BROS CO•Dayton, OH

5d•$40,000 - $65,000•Hybrid

About The Position

As a pivotal member of the sales team, the Business Development Representative is responsible for identifying, engaging, and converting new or underperforming accounts into revenue-generating customers. Acting as an ambassador of Kennicott, the BDR focuses on customer acquisition and reactivation. This role is salaried and does not involve day-to-day order fulfillment, which is handled by the Operations team. Once an account reaches a designated performance threshold, ownership transitions to the Key Account Manager (KAM).

Requirements

Exceptional communication and interpersonal skills.
Strong organizational and presentation skills.
Experience in sales prospecting and lead development.
Ability to travel within the regional market.
Proficiency in Microsoft Office and CRM tools.
Able to lift up to 25 pounds.

Nice To Haves

Wholesale floral or floral industry experience strongly preferred

Responsibilities

Lead Generation & Prospecting:
Qualify leads from marketing campaigns as sales opportunities.
Proactively seek new business through cold calls, emails, and referrals.
Participate in trade shows and industry expos to generate new business.
Account Development:
Identify customer needs and tailor solutions accordingly.
Customize presentations and proposals in collaboration with Marketing.
Build trust and establish long-term relationships during onboarding and ramp-up.
Customer Engagement:
Set up meetings between prospects and internal stakeholders.
Serve as the primary contact during the early stage of account activation.
Conduct in-person customer visits to validate sales potential, assess fit, and build early-stage rapport prior to account handoff.
Ensure a warm handoff to the KAM once account performance is consistent.
Internal Collaboration:
Liaise with Central Purchasing, Ecommerce, and Marketing.
Coordinate on product availability, pricing, and promotions.
Reporting:
Track lead conversion, account progress, and report results weekly/monthly.