Business Development Representative

LSPedia IncFarmington Hills, MI
8dOnsite

About The Position

The Business Development Representative (BDR) is responsible for generating new business opportunities by identifying, contacting, and qualifying potential customers. This role supports the sales team by building a pipeline of leads through outbound outreach and strategic engagement. The BDR works closely with the Sr. Account Executive to ensure alignment with sales objectives and market strategies.

Nice To Haves

  • Bachelor’s degree in Business, Marketing, Communications, or related field.
  • 1–2 years of experience in sales, business development, or customer-facing roles.
  • Strong verbal and written communication skills.
  • Familiarity with CRM tools (e.g., Salesforce, HubSpot).
  • Ability to work independently and manage multiple tasks effectively.
  • Goal-oriented with a proactive and persistent approach to outreach.

Responsibilities

  • Research and identify potential clients and target markets.
  • Initiate outbound communication via phone, email, and social platforms to generate interest.
  • Qualify leads and schedule introductory meetings for the sales team.
  • Maintain detailed records of outreach activities and lead status in the CRM system.
  • Collaborate with marketing and sales teams to support campaigns and improve lead conversion.
  • Track and report on key performance metrics related to lead generation and engagement.
  • Stay informed on industry trends, competitive landscape, and company offerings.
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