Business Development Representative - Upmarket

AppFolio•Santa Barbara, CA

12d•Hybrid

About The Position

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves. The Business Development Representative - Upmarket ( Corporate/Horizon BDR) is a key player that will continue to fuel AppFolio’s growth within the top of the Enterprise market by assisting with strategy, pipeline development and enhancing brand awareness. The ideal candidate is local to either Dallas, TX, Santa Barbara, CA, and San Diego, CA, as this position is a hybrid role, reporting to an office hub at least 3 times a week.

Requirements

3+ years work experience, within a BDR/Sales role preferred
Exceptional level of drive and passion for results. Willingness to learn new skills and build a career in sales.
PropTech experience preferred
Travel Expected - up to 30%

Responsibilities

Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts
Partner with Corporate/Horizon Account Executives to qualify prospects and learn additional sales tactics to win deals together
Update and maintain Salesforce and SalesLoft database with new notes and intel gathered from conversations with prospects
Report on weekly results, both qualitative and quantitative
Expand knowledge of industry as well as the competitive posture of the company
Confidently make calls to prospects using our sales methodology and tactics
Develop understanding of AppFolio’s value and competitive advantages
Pitch AppFolio value propositions to prospects
Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce.com and Salesloft)
Form relationships with team members and key players on the BDR, Sales and Marketing teams
Identify target accounts with Account Executives and have strategic conversations
Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard)
Effectively execute on marketing campaigns to increase brand awareness
Growth in autonomy and ownership of strategy
Lead team huddles and discussions
Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota)
Partner with leadership to review performance and develop career goals