Business Development Representative (BDR)

Mogul & Co. • Chicago, IL

8d • $55,000 - $75,000 • Hybrid

About The Position

The Business Development Representative is a high-impact, pipeline-generating role at the front end of our commercial organization. You will be responsible for identifying, engaging, and qualifying new business opportunities across agencies, brands, and enterprise advertisers. This is not a script-reading, dial-for-volume seat. We are looking for someone who can research intelligently, craft compelling outreach, and start conversations with senior decision-makers around media performance, measurement, and predictive intelligence. You will partner closely with the President and senior commercial leadership to open and qualify opportunities that advance into strategic sales cycles. You will also help refine messaging, sharpen outreach, and build the commercial muscle that supports long-term career growth. You will be trained on Mogul & Co.’s positioning, outreach frameworks, and commercial playbooks so you can represent the company with confidence and precision.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• 1 to 3 years of experience in business development, sales development, or a related outbound sales role
• Familiarity with the advertising, media, or AdTech ecosystem, including agency structures, programmatic, and measurement concepts
• Excellent written and verbal communication skills, including the ability to write outreach that actually gets opened and answered
• Experience using CRM platforms, preferably Salesforce, and sales engagement tools such as Outreach, Salesloft, Apollo, or similar
• Self-motivated, competitive, and genuinely curious about how media and technology intersect
• Organized, coachable, and resilient, with the ability to absorb feedback and improve quickly

Nice To Haves

• Experience selling or prospecting into analytics, intelligence, measurement, or AI-enabled media solutions
• Exposure to high-growth startup environments
• Familiarity with account-based marketing strategies and tools
• Previous experience at a media agency, ad tech platform, or media company

Responsibilities

• Pipeline Generation & Outreach
• Research and identify target accounts across agency, brand, and enterprise verticals
• Execute multi-channel outbound campaigns across email, phone, LinkedIn, and events to generate qualified meetings
• Craft personalized, insight-driven outreach that connects Mogul & Co.’s predictive intelligence to prospect pain points
• Maintain a disciplined cadence and strong daily activity levels without sacrificing quality
• Qualification & Handoff
• Conduct discovery conversations to understand prospects’ media challenges, buying process, and decision-making structure
• Qualify opportunities against defined criteria and document them thoroughly in Salesforce
• Execute warm handoffs to the President and senior commercial leadership with clear context, relevant insights, and recommended next steps
• Market Intelligence
• Stay current on media, AdTech, and analytics industry trends to sharpen positioning
• Relay competitive insights and prospect feedback to Sales and Marketing leadership
• Identify patterns in outreach response that can inform messaging, targeting, and go-to-market strategy
• Cross-Functional Collaboration
• Partner with Marketing on campaign alignment, content needs, and event follow-up
• Collaborate with Product and Analytics teams to understand new capabilities and translate them into compelling sales narratives
• Contribute to the development of sales playbooks, talk tracks, and outreach templates

Benefits

• Comprehensive medical, vision, dental, life, HSA, and disability benefits from day one of employment
• Wellbeing programs include, but are not limited to primary care support, mental health services, pet wellness, and behavioral health
• Unlimited PTO
• Paid parental leave
• 401(k) retirement plan
• Company bonuses or sales commissions
• Equity compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level