Business Development/Marketing Manager

Mission Regional Medical Center•Mission, TX

2d•Onsite

About The Position

We are seeking a Marketing Business Development Manager, also referred to as a Business Development & Marketing Manager for our Public Relations department. The Marketing Business Development Manager plays a strategic role in promoting hospital services, expanding market presence, brand awareness and fostering relationships that increase patient volume and revenue, while coordinating across departments to ensure aligned messaging and goals. Shift’s Available: Days Employment Type: Full Time Hours: 8-hour shift – 8:00am to 5:00pm Location: Mission Regional Medical Center – Mission, TX Here are some of the benefits of working at Prime Healthcare: Health, dental, and vision insurance options Paid vacation, sick time and holidays Bereavement leave, FMLA and other leave options Employer 401K options Tuition reimbursement options Life, disability, and other insurance options Many other amazing benefits Mission Regional Medical Center is a 297-bed, non-profit hospital that provides inpatient and outpatient hospital services to the people of the Rio Grande Valley. Rated one of the top hospitals in the country for clinical excellence in many services including maternity and orthopedic care, Mission Regional Medical Center has been offering quality healthcare, close to home, for over 60 years. For more information visit www.missionrmc.org.

Requirements

Bachelor’s Degree in Marketing, Business, Communications or related field required
At least 3 years in related field (business development and/or marketing, communications, PR) required
Healthcare management experience preferred
Minimum 2 years of experience in acute care setting strongly preferred
Experience with project/program management strongly preferred
Knowledge and experience in program planning, organization, implementation and operations. This must have included responsibility for strategic planning, marketing, communications, business development and market research.
Strong writing, social media, communication, and leadership skills required
Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.

Nice To Haves

Healthcare management experience preferred
Minimum 2 years of experience in acute care setting strongly preferred
Experience with project/program management strongly preferred

Responsibilities

Strategic Planning: Develop and implement marketing and business development strategies that align with the hospital’s goals, focusing on service line growth and community outreach
Market Analysis: Conduct research on healthcare trends, competitor activity, and community needs to identify new business opportunities and areas for service expansion
Referral Development: Build and maintain strong relationships with physicians, clinics, and healthcare partners to increase referrals and patient acquisition
Brand Promotion: Oversee advertising, public relations, digital marketing, and community engagement initiatives to enhance the hospital’s visibility and reputation
Partnership & Outreach: Collaborate with local organizations, employers, and insurers to develop strategic partnerships that benefit both the hospital and the community
Performance Tracking: Monitor marketing and business development initiatives using metrics and KPIs, and adjust tactics based on data-driven insights to improve results
Management: Manages all aspects of business development and marketing communications, including creating, implementing, monitoring, and analyzing strategic plans and budgets to support organizational growth
Collaboration: Partners with leadership to drive hospital admissions, service line expansion, physician relations, post-acute strategy, community outreach, and tracks growth metrics by program, service line, and physician