Business Development Marketing Director - East Texas A&M Agricultural Center and Arena

Sports Facilities Company•Commerce, TX

47d

About The Position

East Texas A&M Agricultural Center and Arena is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Commerce, TX. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth. East Texas A&M Agricultural Center and Arena is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun. SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us. The Marketing & Business Development Director will be responsible for the business development, implementation, and management strategies for promotion, sales, and tournaments at the venue. This position will require CRM management and evaluation of bookings and ROI from executed strategies and campaigns. The preferred candidate will have knowledge and experience in business development and targeted marketing campaigns. Responsibilities will also include but are not limited to development of marketing campaigns, sponsorship and partnership acquisition and promotion, event promotions, press releases, oversight and solicitation of photography business, graphics, printing and website maintenance. The Director will work closely with the Assistant General Manager to forecast and deliver budgetary goals and to deliver to the sales team leads.

Requirements

Bachelor's degree in business administration, marketing, or advertising; or a minimum of 5+ years' experience in a similar position
Experience managing a marketing and/or business development budget; identifying and creating opportunities or promotions to deliver revenue goals
Measures and reports marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
Manages marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
Management of corporate website(s) in the WordPress platform, Microsoft Outlook, Word, Excel, and PowerPoint
Uses multiple platforms or software for a variety of tasks such as cloud file management or project management
Develops content and write with company voice in mind
Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
Excellent interpersonal, problem solving, verbal, and communication skills
Must be a team player, deadline-driven, and available to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)

Responsibilities

Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal-setting and timeline management
Leads ABM campaign development and execution in collaboration with the sales team to accomplish sales and revenue goals
Succeeds in "telling the stories" - capturing and effectively marketing the experiential aspect of tournaments, events and activities
Develops impactful industry relationships with tourism offices and media contacts to position the venue as a national sports destination
Utilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities and programs
Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities
Maintain CRM system to maintain efficient tracking and record-keeping and to effectively market to teams throughout the country
Developing digital and print content
Manages updates to the company(s) website(s), writes and distributes press releases, and managing social media accounts
Manages facility presence with industry publications, trade shows, and associations
Prepares and presenting regular reporting on marketing and business development strategy and results
Maintains business accounts on a variety of social media presence on Facebook, Twitter, Instagram, etc. and create on-campus social media campaigns
Conduct interviews with players, coaches, and spectators to promote facility experiences
Oversees all aspects of the photography department, preparation, staff training, equipment use and care, quality of product (photo galleries) provided to customers and excellent customer service
Represents the venue at various national, regional and local trade shows, job fairs, community meetings, governmental meetings, etc.
Participates in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
Collaborates with Company's in-house marketing agency to organize and execute marketing initiatives
Exhibits the values and principles of Company including accountability, collaboration, excellence and service
All other duties as assigned by management