Director Sales and Marketing (Business Development)

Avardis Health • Newport News, VA

9d • Onsite

About The Position

We are looking for a qualified, dynamic and results-driven Director of Sales and Marketing to drive census growth, expand market share, and enhance our facility's reputation within the healthcare industry. Location: Newport News Nursing and Rehab Center As the Director of Sales and Marketing (Director of Business Development) , you will be responsible for leading census development efforts, establishing and nurturing relationships with referral sources, and implementing strategic marketing initiatives. This role requires a motivated, creative, and relationship-focused leader who thrives in a fast-paced healthcare environment.

Requirements

• Bachelor's degree required (RN/LPN Nursing degree preferred).
• Current unencumbered state license, as appropriate.
• Minimum three (3) years of experience in business development, healthcare sales, or marketing (Managed care/insurance experience preferred).
• Strong understanding of public and commercial payer sources.
• Proven ability to build relationships, develop strategic initiatives, and drive census growth.
• Excellent communication, negotiation, and leadership skills.
• Must be qualified, compassionate, and dedicated to achieving outstanding results.

Nice To Haves

• RN/LPN Nursing degree preferred.
• Managed care/insurance experience preferred

Responsibilities

• Exceed revenue targets through effective census development strategies.
• Build and maintain strong relationships with hospitals, physicians, managed care organizations, BPCIs/ACOs, and community senior care organizations.
• Assist in the branding and market positioning of the company.
• Provide backup coverage for center-level and liaison sales/marketing roles as needed.
• Develop and execute education and community outreach programs to enhance visibility and encourage referrals.
• Act as a liaison between the facility and the community, fostering positive engagement and referral activity.
• Utilize various platforms to identify and develop partnerships for growth opportunities in local markets.
• Drive physician recruitment initiatives, program development, and quarterly on-site community events.
• Collaborate with leadership to achieve occupancy and financial goals, ensuring continued growth and stability.
• Lead the evaluation and coordination of admissions across multiple care centers.
• Plan and execute industry trade shows and business development activities.
• Maximize admissions by maintaining daily contact with potential referral sources such as hospitals, insurers, case management companies, and healthcare agencies.
• Conduct admission screenings, determining level of care, service requirements, and insurance coverage.
• Innovate and implement new strategies, systems, and processes to continually improve business outcomes and team performance.

Benefits

• Competitive salary commensurate with experience
• Comprehensive health, dental, and vision insurance
• 401(k)
• Paid time off and holidays
• Get paid in advance with us: We offer access to your earned but unpaid wages.
• Build your own schedule: Pick up shifts when and where you want to work. We have an easy-to-use scheduling app to find and book open shifts or request additional hours.
• Access to online learning 24/7: Our LMS offers free courses for senior care, health and human services industry. Use for free to help satisfy certifications or professional development. Available via computer or mobile, and many courses offer alternative languages.
• Employee Assistance Fund: In unexpected catastrophic situations you can confidentially apply for help.
• Advocacy and Community Impact: We are committed to making a positive impact on the communities we serve. We partner with local organizations, host educational events, and advocate for policies that improve the health and lives of older adults everywhere.

What This Job Offers

• Job Type: Full-time
• Career Level: Director