Business Development Manager - AFAS

American Fidelity • Columbus, TX

1d

About The Position

Candidates must currently reside in the Dallas/Ft. Worth metro area. Direct the overall business development marketing strategy for the company, including marketing plans, budget and tactics used for execution, as well as the ongoing measurement and optimization of initiatives. Develop strategic and compelling marketing campaigns, content, collateral, and sales enablement materials designed to generate leads and move prospects through the pipeline and position American Fidelity as a leader in the HR and benefits space. Collaborate with Sales Leadership to develop, execute and manage marketing strategies for third-party partners including associations and brokers to drive brand awareness and assist in generating leads. American Fidelity specializes in the education, public sector, automotive and healthcare industries with products like group and individual life, health and annuity services as well as other financial security products and services. We’re focused on offering a different opinion to our Customers – making things easier for them by providing benefits administration and education. For our policyholders, we help provide financial security through our benefit offerings, which provide coverage for some of life’s worst events – cancer, accidents, critical illnesses, death and more – and for some of life’s best – childbirth, retirement and more. Learn more about us!

Requirements

• Candidates must currently reside in the Dallas/Ft. Worth metro area.
• Bachelor's degree preferred, or commensurate equivalent work experience.
• Seven plus years of marketing, communication, advertising, or digital marketing experience preferred, including three to five years experience in the insurance industry.
• Ability to work with senior leaders to develop strategy and make recommendations.
• Experience researching, planning, executing, and measuring marketing projects, campaigns, and strategies.
• Efficient in tracking leads and marketing activity within a CRM such as Salesforce.
• Fully proficient knowledge in Word, Excel, and PowerPoint.
• Fully proficient knowledge in marketing tactics such as digital paid advertising, content marketing, and campaign creation.
• Strong copywriting skills.
• Fully proficient knowledge of insurance products, industry, target audience and sales strategy.
• Ability to manage multiple projects at one time while keeping all stakeholder apprised on a regular cadence.

Responsibilities

• Direct the overall business development marketing strategy for the company, including marketing plans, budget and tactics used for execution, as well as the ongoing measurement and optimization of initiatives.
• Develop strategic and compelling marketing campaigns, content, collateral, and sales enablement materials designed to generate leads and move prospects through the pipeline and position American Fidelity as a leader in the HR and benefits space.
• Collaborate with Sales Leadership to develop, execute and manage marketing strategies for third-party partners including associations and brokers to drive brand awareness and assist in generating leads.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees