Business Development Manager - B2B/Healthcare Audiences

RevOptimal•New York, NY

92d

About The Position

We are seeking a high-performing Business Development Manager to significantly grow revenue by selling our proprietary audience solutions and data packages to brands, media agencies, and trading desks. The successful candidate will be a specialist in B2B or Healthcare data and possess a deep understanding of the agency and ad tech landscape. This role requires a professional who is disciplined, brings urgency, and has a proven passion for partnering with agency and client leaders to drive digital transformation. This is an individual contributor role, reporting directly to the SVP of Sales.

Requirements

3+ years in digital ad, audience or programmatic sales at a publisher, data provider, DSP, SSP or other media platform.
A track record of exceeding quota selling audience/data solutions, PMPs or direct IO deals to agencies/brands.
Existing relationships across holding-company agencies or independents and/or trading desks; comfortable presenting to senior buyers and stakeholders.
Fluency in the programmatic landscape and all its acronyms - from DMP to PMP
Strong commercial acumen: pricing strategy, negotiation, and multi-threading complex deals.
CRM discipline (Salesforce or HubSpot), plus working knowledge of Excel/Sheets; comfort with BI tools like Omni/Looker/Tableau a plus.
Excellent communication—clear, concise proposals and persuasive storytelling.
Strategic, disciplined, and proactive — someone who thrives in high-accountability, performance-first cultures

Nice To Haves

Prior experience selling B2B or Healthcare Advertising solutions to agencies, publishers, brands, and data platforms..
IAB Digital Media Sales Certification, The Trade Desk Edge Academy, Google DV360 certifications.
Familiarity with privacy frameworks (GDPR, CCPA/CPRA), consent signals, and identity/clean-room solutions.

Responsibilities

Build and manage a revenue pipeline. Hunt new business within target verticals and agencies, run outbound campaigns, develop warm introductions into long‑term partnerships and maintain 3–4× pipeline coverage.
Practice consultative selling. Understand each client’s goals and develop tailored audience strategies that unlock those objectives. Collaborate with internal teams to design PMP deals and direct IO campaigns.
Package audiences: Understand our 1P signals and data partnerships and translate into sellable opportunities; brief Product/Operations, create PMP deals, whitelists, and direct IO deals for social activations—with a strong focus on B2B or Healthcare focused, data-layered PMP offerings.
Forecasting & pricing: Own deal strategy, rate cards, and volume commitments; maintain accurate pipeline in HubSpot,drive opportunity progression, and ensure SLAs are met.
Relationship management: Cultivate senior relationships at agencies (planning, investment, programmatic), sales leadership at platforms and directly with brand marketers. Position RevOptimal as a long-term growth partner, not just a data vendor.
Voice of customer: Channel market feedback to product and data teams to improve audience product strategy and internal reporting.