As a member of the Business Development & Marketing Department, the Business Development Manager (BDM) will work with assigned department and/or practice leaders to develop and execute marketing and BD strategy aimed at expanding client relationships, cultivating prospects and expanding exposure to targeted audiences. The BDM will also work collaboratively with other Business Development & Marketing Department professionals to ensure coordination of effort, resources and project execution. ESSENTIAL FUNCTIONS: Provide strategic advice on practice development strategy, client expansion and business development initiatives. Oversee execution of projects. Collaborate with attorneys in the creation of strategic, actionable business development and client development plans for department and practice groups. Work with individual lawyers and advise on business development best practices and strategies to assist in developing their practices. Identify and pursue cross-selling and cross-marketing opportunities and create customized pitch material for specific opportunities. Serve as primary strategic advisor for proposal and response to Requests for Proposals (RFP) and/or Requests for Information (RFI) strategy to ensure that responses present a consistent and clear message. Collaborate with attorneys and finance professionals on development of proposal strategy regarding services, packaging and pricing. Assess ROI potential and tailor pitches appropriately based on competitive landscape. Collaborate with Proposal Manager to ensure on-point responses. Track new business prospects and lead cultivation and communicate with the team as necessary. Support opportunities to increase brand awareness and profile for assigned practice areas, work directly with attorneys and team members to develop and implement seminars for clients and prospects. In collaboration with Knowledge Management, oversee and coordinate the development of strategic research on existing and prospective clients, competitors, and industry developments or market trends to inform and support business development opportunities, strategies, and decisions. ADDITIONAL FUNCTIONS: Other duties and projects, as assigned.
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Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees