Business Development Manager

WALLYS NATURAL INC

13d•Remote

About The Position

The Business Development Manager reports to the CSMO, is responsible for driving revenue growth through new account acquisition, expansion within key customers, and disciplined management of broker relationships. This role owns opportunity development and deal progression, strategic account growth, and execution of initiatives that expand distribution and increase revenue. The Business Development Manager also provides leadership to the Sales Operations & Commercial Support functions to ensure strong visibility into pipeline performance, forecasting accuracy, and sales reporting.

Requirements

5–10+ years experience in sales or business development within CPG, natural products, or related industries.
Proven track record of securing new retail or distribution accounts.
Experience working with broker networks and distributor partners.
Strong negotiation and relationship-building skills.
Ability to manage multiple opportunities and drive revenue growth.

Nice To Haves

Experience with CRM systems and sales reporting tools preferred.

Responsibilities

Identify and pursue new retail, wholesale, and distribution opportunities aligned with company growth strategy.
Build and maintain a strong pipeline of qualified opportunities.
Lead buyer meetings, sales presentations, pricing discussions, and contract negotiations.
Secure new distribution and expand placement of core and emerging products.
Develop relationships with category buyers, distributors, and decision-makers within target accounts.
Drive revenue growth within key accounts through expanded distribution, new SKU placements, and promotional initiatives.
Develop joint business plans with priority accounts to achieve growth targets.
Monitor account performance and identify opportunities to increase sales within existing customers.
Work with broker partners to align sales activities with company priorities.
Set clear account objectives and revenue expectations for broker teams.
Monitor broker performance and provide direction on account strategy and growth initiatives.
Maintain visibility into sales opportunities and deal progression through the sales pipeline.
Accountable for forecast accuracy at the account level., understanding progress, and course correction to deliver revenue targets and pipeline health.
Identify risks or gaps in achieving sales targets and develop corrective action plans.
Provide leadership and direction to the Sales Support Coordinator and Broker network.
Establish priorities and accountability for CRM management, forecasting support, and sales reporting.
Work closely with Sales Support to ensure accurate pipeline tracking and performance reporting.
Ensure coordination between sales operations, marketing, and internal teams.
Own trade strategy decisions and associated budget.
Partner with marketing to align sales initiatives with brand campaigns and product launches.
Coordinate with operations and supply chain to ensure customer requirements are met.
Provide leadership with insights on customer trends, competitive activity, and market opportunities.