Business Development Associate

Anders • Chesterfield, MO

5d • $65,000 - $75,000 • Hybrid

About The Position

The Strategic Growth Department of one of the fastest-growing accounting firms in the country, is seeking a Business Development Associate who is motivated to learn, excited to collaborate and passionate about delivering outstanding results. This individual will have a direct impact on our firm’s mission of serving as a catalyst for those striving to achieve their highest potential.
The Business Development Associate supports Anders by engaging Marketing Qualified Leads (MQLs) generated through the firm’s marketing engine and nurturing them into Sales Qualified Leads (SQLs) prepared for conversations with Business Development Executives and practice leaders. This role spans all Advisory service lines—including Business Transformation, Technology Consulting, HR & Talent Transformation, and Finance Advisory—and focuses on early-stage relationship development, targeted prospecting, and effectively using digital tools and CRM systems to progress leads through the sales funnel.

Requirements

• Strong understanding of social media platforms, especially LinkedIn, as a nurturing and engagement tool.
• Excellent verbal and written communication skills.
• Comfortable initiating proactive outreach to both warm leads and cold prospects, and engaging decision-makers.
• Self-motivated, goal-oriented, and capable of working independently or collaboratively.
• Interest in professional services, consulting, or B2B advisory businesses.
• Experience with content engagement or social selling on LinkedIn.
• Basic analytics skills to assess lead engagement and track performance.
• Ability to adapt quickly and manage multiple priorities.
• 1–3+ years of experience in inside sales, business development, or sales development (professional services or consulting experience a plus).
• Experience using CRM systems (e.g., Microsoft Dynamics, HubSpot).

Nice To Haves

• Experience with HubSpot is a plus.

Responsibilities

• Lead Engagement & Sales Development
• Respond to inbound inquiries and follow up with Marketing Qualified Leads (MQLs) provided by the marketing team.
• Conduct structured outreach via email, phone, and digital channels to nurture MQLs and convert them into Sales Qualified Leads (SQLs).
• Assess lead fit and readiness using defined qualification criteria.
• Maintain a clean, accurate CRM pipeline with timely updates and activity tracking.
• Coordinate with practice leadership to schedule discovery calls, demos, or consultations once leads reach SQL status.
• Support the development of proposals, presentations, and tailored solutions in partnership with Business Development Executives and service delivery leaders.
• Success is measured by the quality and readiness of leads handed off to practice leaders.
• Targeted Prospecting & Digital Engagement
• Conduct targeted outbound prospecting via LinkedIn and email to qualified prospect lists provided by Marketing or identified through research.
• Conduct thorough research on target companies to inform outreach and to prepare BDEs for meetings.
• Execute multi-touch outreach sequences combining personalized messaging with firm content to generate new conversations and accelerate lead engagement.
• Monitor outreach performance, response rates, and engagement trends to refine prospecting approaches and messaging.
• Stay informed on audience behavior, campaign performance, and lead engagement trends to refine outreach approaches.
• Advisory Services Knowledge
• Develop a foundational understanding of Anders Advisory services, including Business Transformation, Technology Consulting (AI, automation, managed services), HR & Talent Transformation, and Finance Advisory.
• Stay updated on trends in target industries (Healthcare, Manufacturing, Banking, Real Estate & Construction) and common challenges facing middle-market companies.
• Clearly communicate value propositions to CFOs, COOs, HR leaders, and business owners across service lines.
• Relationship Building
• Build rapport with potential clients and maintain early-stage relationships until handoff to Business Development Executives or service line leaders.
• Represent the company at virtual or in-person networking events as needed.
• Ensure a smooth transition from initial interest to deeper consultation by BDEs or practice leaders.

Benefits

• From professional development opportunities to benefits that directly impact mental, physical and financial wellness, Anders offers unique incentives that enrich your life and facilitate growth, including our Work Flex program which gives you the opportunity to work at our Chesterfield office, our Downtown St. Louis office, remotely, adopt a hybrid approach or even switch between these options as you prefer.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees