Business Development Associate

Pinnacle Wound Management•Buffalo, NY

About The Position

As a Business Development Associate, you will play a critical role in driving the growth of our wound care services. This position is ideal for a self-starter who thrives in a fast-paced, high-volume outreach environment and excels at building strong professional relationships. You will connect with key decision-makers at nursing homes, long-term care, and skilled nursing facilities to introduce and promote Pinnacle’s wound care solutions.

Requirements

Proven experience in business development, sales, or lead generation (healthcare experience a plus).
Strong phone presence with the ability to confidently communicate value and build rapport.
Excellent communication, negotiation, and relationship-building skills.
Ability to multitask, prioritize, and manage time efficiently.
Proficient with CRM software and lead tracking tools.
Self-motivated, driven, and passionate about helping others through business growth.
AA/AS degree or equivalent experience in business development or sales.

Responsibilities

Conduct high-volume outreach (minimum 90 cold calls per day), email campaigns, and networking to generate qualified leads.
Develop and maintain relationships with facility directors, administrators, and key decision-makers in the long-term care industry.
Identify and qualify new business opportunities to maintain a strong sales pipeline.
Present and promote Pinnacle’s wound care services through calls, virtual demos, and in-person meetings.
Collaborate with sales and operations teams to ensure seamless client onboarding and satisfaction.
Perform ongoing market research to identify trends, competitors, and emerging opportunities.
Consistently meet or exceed quarterly and annual business development targets.
Maintain accurate records of outreach, interactions, and pipeline progress in CRM software.
Share insights and strategic recommendations to improve lead generation and outreach effectiveness.