Business Development Associate

Ovation Healthcare•Brentwood, TN

About The Position

Welcome to Ovation Healthcare! At Ovation Healthcare, we’ve been making local healthcare better for more than 40 years. Our mission is to strengthen independent community healthcare. We provide independent hospitals and health systems with the support, guidance and tech-enabled shared services needed to remain strong and viable. With a strong sense of purpose and commitment to operating excellence, we help rural healthcare providers fulfill their missions. The Ovation Healthcare difference is the extraordinary combination of operations experience and consulting guidance that fulfills our mission of creating a sustainable future for healthcare organizations. Ovation Healthcare's vision is to be a dynamic, integrated professional services company delivering innovative and executable solutions through experience and thought leadership, while valuing trust, respect, and customer focused behavior. We’re looking for talented, motivated professionals with a desire to help independent hospitals thrive. Working with Ovation Healthcare you will have the opportunity to collaborate with highly skilled subject matter specialists and operations executives, in a collegial atmosphere of professionalism and teamwork. Ovation Healthcare's corporate headquarters is located in Brentwood, TN. For more information, visit https://ovationhc.com. Summary: The Business Development Associate supports Ovation Healthcare’s growth strategy by contributing to pipeline development, outreach efforts, and early-stage relationship engagement with hospital and healthcare system leaders. This role is well-suited for an early-career professional or recent graduate with foundational exposure to healthcare operations, strategy, or business development who is interested in learning the complexities facing independent and community hospitals. This position is responsible for identifying opportunities, initiating outreach, and supporting demand generation initiatives aligned with Ovation Healthcare’s service lines. Working closely with Sales, Marketing, and Line-of-Business leaders, this role supports outreach efforts by translating market intelligence and campaign engagement into initial conversations with prospective clients and partners. The role requires developing knowledge of the healthcare industry, strong communication skills, and the ability to execute outreach strategies with guidance and coaching. Success in this role requires a consultative mindset, intellectual curiosity, and the ability to engage healthcare leaders in value-driven conversations around operational performance, financial sustainability, and strategic transformation over time.

Requirements

Bachelor’s degree in business, Healthcare Administration, Marketing, or related field required.
0-3 years of experience or relevant internship experience in healthcare, consulting, sales, or business development.
Strong written and verbal communication skills.
Proficiency with CRM platforms (Salesforce preferred) and or ability to learn quickly.
Ability to analyze account data and translate insights into outreach insights.
Highly organized with the ability to manage multiple priorities.
Self-directed professional comfortable operating in a collaborative, team-oriented environment.

Nice To Haves

MHA or similar graduate programs preferred.
Exposure to healthcare leadership environments through internships, projects, or academic experience preferred.
Understanding of hospital operations or healthcare industry dynamics preferred.
Experience supporting pipeline development and lead qualification preferred.

Responsibilities

Support business development outreach to hospital and health system leaders through targeted, multi-channel engagement strategies with direction from leadership.
Utilize established qualification criteria to assess and progress both inbound and outbound leads into sales-ready opportunities.
Partner with Sales leadership to support pipeline development across priority markets, service lines, and growth initiatives.
Conduct market and account research to identify organizations facing operational, financial, or strategic pressures aligned with Ovation solutions.
Support initial outreach and discovery conversations; progressively build capability to lead consultative discussions.
Collaborate with Marketing to operationalize campaigns into measurable pipeline activity and executive engagement.
Support strategic partnerships with state hospital associations, industry organizations, and channel partners to expand market presence.
Maintain accurate opportunity tracking, engagement history, and account intelligence within CRM systems.
Monitor engagement signals and prioritize outreach based on buying intent and organizational readiness.
Support Sales teams with account research, stakeholder identification, and meeting preparation.
Participate in conferences, webinars, and industry events to support relationship development and lead generation.
Provide feedback to Marketing and Sales leadership regarding market trends and messaging effectiveness.