Business Banking Marketing Manager

KeyBank•Brooklyn, OH

2d•$96,000 - $181,000•Hybrid

About The Position

The Business Banking Marketing Manager is responsible for developing and managing a team in building and executing marketing plans, initiatives and risk related tasks as assigned/as necessary. Supervises and directs marketing efforts for mid to large sized or moderately complex clients, prospects, territories, accounts, or internal relationships. The Marketing Manager may assist with developing and managing strategies that support line of business objectives.

Requirements

Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)
7+ years of relevant experience (required)
Exceptional knowledge of traditional and digital creative marketing development process
Exceptional understanding of banking products and segment needs
Proven ability to manage multiple projects at once and prioritize delivery based on key objectives.
Exceptional attention to detail and accuracy
Exceptional Oral & written communication skills
Ability to manage a small team in marketing planning and execution

Responsibilities

Demonstrated leadership across team; role model for others; likely directly manage others; willing to dissent from consensus
Strategic thinker; ability to anticipate client needs; sees “big picture” within assigned LOB; knowledgeable on emerging technology and tactics
Knows and leverages competition’s strategy and market trends; contributes materially to client strategy – anticipates needs
Excellent writing skills; organizes material for brevity, persuasiveness and impact
Advanced presentation development; comfortable presenting to all levels; easily adapts message; executive presence
Proven relationship-building skills working with senior to executive level management; strong interpersonal skills; credible leader
Leverages organizational and professional savvy and persuasive skills to influence others
Broad knowledge of more than one marketing discipline
Oversee the design of marketing planning and execution for assigned product line(s)/segment(s) while adhering to established procedures
Provide timely and effective communication to team members and leadership to ensure awareness and commitment to defined marketing initiatives.
Oversee direction of internal and external business partners including line of business partners, analytics, creative services, agencies, compliance, and leadership to support execution of an effective marketing plan.
Establishes marketing processes and manages risks effectively
Effectively recognize and escalate potential risk with an exceptional knowledge of all team control procedures, testing, and processes where applicable
Oversee creation and maintenance of internal policies and procedures including updated training materials
Provide direction on use of tactics to achieve both marketing and business objectives
Manage a team and interface with LOB leaders
Performs other duties as assigned; duties, responsibilities and/or activities may change or new ones may be assigned at any time with or without notice
Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key.