Business Analytics Lead - Marketing & Customer Analytics

PNC • Pittsburgh, PA

3d • Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Lead within PNC's Balance Sheet Analytics & Modeling Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Tysons Corner or Vienna, VA or Wilmington, DE. Role Overview: The Business Analytics Lead on PNC’s Customer Interaction Management Strategy & Analytics team will provide senior analytical leadership to optimize the bank’s centralized marketing decisioning engine and drive customer and business outcomes. The role focuses on improving the quality, performance, and stability of self learning models by developing analyses and business cases while partnering closely with data science teams and key business stakeholders. The Lead will shape and govern decision inputs, including algorithm refinement, value frameworks, propensity models, constraints, and business rules, while incorporating enterprise and channel context and ensuring regulatory compliance. Preferred skills and experience: • 5+ years of progressive experience in marketing, customer, or decision analytics (preferably in financial services), with demonstrated career growth, strong results orientation, and increasing ownership of complex analytical problems – Pegasystems CDH experience is advantageous. • Success in this role requires strong leadership and communication skills, effective cross functional collaboration, and the ability to translate model driven decisions into clear business and customer impact. • Experience in coding languages Python & SQL, strong understanding of modeling and model development. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Requirements

• Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
• Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.
• Specific certifications are often required.

Nice To Haves

• 5+ years of progressive experience in marketing, customer, or decision analytics (preferably in financial services), with demonstrated career growth, strong results orientation, and increasing ownership of complex analytical problems – Pegasystems CDH experience is advantageous.
• Success in this role requires strong leadership and communication skills, effective cross functional collaboration, and the ability to translate model driven decisions into clear business and customer impact.
• Experience in coding languages Python & SQL, strong understanding of modeling and model development.

Responsibilities

• Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions.
• Serves as mentor to more junior employees.
• Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Determining the optimal analytic approach and supporting development, implementation and enhancements.
• Assists peers with guidance on analytic approaches related to more complex solutions.
• Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
• Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
• Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level