Lead, Marketing Analytics

Gemini•New York, NY

7d•Hybrid

About The Position

Gemini is looking for an experienced Marketing Analytics leader to join our marketing team. This role would be responsible for implementing measurement and attribution strategies, analyzing marketing campaign performance, and delivering insights and recommendations around business growth drivers. We are looking for a manager to partner cross-functionally with Engineering, Product, and Marketing to drive acquisition and customer value growth for the business. This role is required to be in person twice a week at our New York City, NY office.

Requirements

You have spent 5-8+ years in marketing analytics focused on instrumenting, understanding and analyzing marketing performance
Hands on experience with analytics tools including Google Analytics, AppsFlyer, MixPanel, and Looker
You are an expert in SQL and have deep experience with Excel
Experience leveraging AI platforms to streamline workflows & efficiencies
You are fluent in event and cookie tracking methodologies, and can work directly with engineers to validate and debug tracking issues
Bachelor degree preferred

Responsibilities

Analyze performance & brand marketing spend and data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.)
Measure app and/or web marketing performance, with fluency in core growth metrics
Understand tracking and pixel implementation with a focus on iOS including implementing Google and Meta conversion APIs
Design and build automated reporting for channels and campaigns to support ongoing performance reviews and executive visibility
Proactively identify performance trends and growth opportunities by analyzing channel, campaign, and funnel data
Analyze data to develop essential dashboards, reports, and tools informing customer engagement and retention strategies
Identify trends and patterns in datasets to attribute key business drivers and define performance metrics
Tell a clear story with data by connecting insights to concrete actions and recommendations