Braze Lifecycle & Email Marketing Specialist (Contract, part-time) - Remote

Maximus Health, Inc.

15d•Remote

About The Position

Maximus HQ'd is in Santa Monica, CA USA. This role is available fully Remote (US/CAN) No Agencies This is a 3 month part-time contract position with potential to extend and convert to permanent (based on performance and business needs). We are expecting 20 to 30 hours per week of work. About Maximus Maximus (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify. About the Role Maximus is seeking a a hands-on Braze specialist to help us build out and optimize our robust email and lifecycle marketing program. This is an execution-heavy role. You will build, test, ship, and measure campaigns and automations inside Braze. You will work directly with the marketing team and collaborate with product, clinical, and growth teams.

Requirements

3+ years of hands-on experience building and managing campaigns in Braze specifically (not just "familiar with" Braze).
Braze certification strongly preferred.
Proficiency with Liquid templating language and Connected Content for dynamic personalization.
Experience building multi-step Canvas flows with decision splits, audience paths, and action-based triggers.
Strong understanding of email deliverability fundamentals: authentication (SPF, DKIM, DMARC), IP warming, throttling, and inbox placement.
Working knowledge of HTML/CSS for email (responsive design, cross-client rendering).
Experience with A/B testing methodology and statistical significance in an email context.
Ability to translate business goals into measurable lifecycle strategies with clear KPIs.

Nice To Haves

Experience in DTC health, wellness, telehealth, or subscription commerce verticals.
Understanding of healthcare marketing compliance (FTC disclosure, HIPAA-adjacent PII handling within Braze).
Familiarity with transactional vs. marketing message classification and legal requirements for each.
Experience with Braze Currents or data export integrations for advanced analytics.
Familiarity with Braze's REST API for triggered messaging or custom integrations.
Experience with SMS/push as complementary channels within Braze (not just email).

Responsibilities

Build, manage, and optimize lifecycle campaigns in Braze across onboarding, activation, retention, winback, and upsell/cross-sell flows.
Design and execute segmentation strategies using Braze audiences, custom attributes, and event data to deliver personalized messaging at scale.
Create and manage Canvas flows (multi-step, multi-channel journeys) with proper branching logic, delays, and conversion tracking.
Develop and maintain email templates using Braze's drag-and-drop editor and/or custom HTML/CSS, including dynamic content via Liquid templating and Connected Content.
Run A/B and multivariate tests on subject lines, send times, content, and flow logic. Document results and iterate.
Monitor deliverability metrics (inbox placement, bounce rates, spam complaints) and manage list hygiene, IP warming, and sender reputation.
Set up and maintain Braze integrations with our data infrastructure (event tracking, user attribute syncing, webhook triggers).
Build reporting dashboards and provide weekly/monthly performance readouts on key email KPIs: open rate, CTR, conversion rate, revenue attribution, churn impact.
Ensure all email communications comply with CAN-SPAM, healthcare marketing best practices, and internal MLR review processes where applicable.
Collaborate with creative, product, and growth teams to align email strategy with broader marketing and retention goals.