Lifecycle Marketing Specialist - Fully Remote

Katapult Group, Inc.•Plano, TX

1d•Remote

About The Position

We are seeking a Lifecycle Marketing Specialist to create and execute compelling email, SMS, and mobile app marketing campaigns to help shape and drive Katapult’s marketing automation strategy. This role is responsible for the day-to-day, hands-on execution of B2C marketing automation programs in support of Katapult’s direct to-consumer marketing objectives. The Lifecycle Marketing Specialist will be responsible for the setup, maintenance, and reporting of email, SMS and integrated marketing programs. You will collaborate with cross-functional teams to ensure seamless execution, from conceptualization to delivery.

Requirements

At least 2 years of full-time experience in, and an exceptional command of, email marketing
Hands-on experience working with marketing automation platforms for email marketing; possible platforms could include Braze, HubSpot, Iterable, and Insider to name a few options
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
Experience building an email marketing campaign from scratch
Positive, constructive, highly organized and proactive work style
Desire and ability to work remotely, and a proven track record of successfully and effectively working remotely
Professional, honest, and committed to supporting and growing an amazing and supportive internal company culture
Clear and concise communication and presentation skills
Proficiency using cloud-based software – Microsoft Office, Insider, Hubspot, Social Media platforms, Slack, Asana, Zoom, Contentful, Confluence, etc.
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
Campaign analytics, HTML/CSS, A/B Testing, and other CMS

Responsibilities

Craft innovative marketing campaigns that resonate deeply with the needs and desires of both current and potential customers.
Develop detailed creative briefs, product engaging copy and collaborate with designers and team members to bring omni-channel marketing campaigns to life.
Design and implement all email and SMS campaigns, from building emails using templates and HTML to copywriting, coordinating assets, quality assurance, and scheduling.
Review and proofread all messaging across email, SMS, and other templates to ensure they are optimized, user-friendly, mobile-friendly, error-free, consistently branded and render correctly.
Support strategic programs through manual and automated campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
Create targeted audiences and segments for each message to boost engagement and drive revenue performance against KPI goals.
Manage lists, campaigns, and other email components in CRM or email platforms like Hubspot and Insider.
Execute the email/SMS marketing calendar and maintain the project tracking in Asana. Balance email and SMS frequency across program touchpoints to minimize database churn, including marketing, triggered, promotional, and transactional emails.
Leverage customer data, such as web and app behaviors, to personalize messages, segment audiences and build trigger event campaigns effectively.
Plan and conduct A/B tests, manage the testing calendar, record results, and provide recommendations for improvements. Tests will include subject lines, message content, CTAs, customer cohorts, segments, send times, and new features aimed at enhancing performance.
Continuously track and analyze results, offering data-driven recommendations for optimization and improvement.
Ensures all program assets and data management programs adhere to CANSPAM, General Data Protection Regulation (GDPR), and email best practices.