Branding and Communications Specialist

Encova•Columbus, OH

20h•$49,225 - $78,759•Hybrid

About The Position

Develop, coordinate and execute internal and external marketing and communications programs for Encova Insurance and key stakeholders that support growth and other corporate objectives through traditional and emerging channels. This includes a strong emphasis on creating content for Encova’s social media accounts to increase brand awareness and engagement. Follow and maintain brand standards to operate within to sustain a strong brand awareness. Discover new opportunities to further the positioning of the Encova brand.

Requirements

An undergraduate degree in communications, marketing, journalism or a related field desired.
Directly related experience in communications, advertising, social media, public relations or digital marketing is preferred.
Strong writing skills, creativity, thorough understanding of social media channels, attention to detail and a demonstrated success in content strategy is strongly desired.
A portfolio demonstrating diverse writing styles is desired, along with demonstrated strong proofing and editing skills.
Demonstrated experience managing SEO, email marketing, social media and AP style are highly desired.
Experience with Outlook, Word, PowerPoint, monday.com, Microsoft Dynamics Customer Insights, Sprout Social, EpiServer CMS and SharePoint are a plus.
Work in or understanding of the insurance industry is desirable.

Responsibilities

Communicate effectively to external audiences, including agents, policyholders, media and the general public through traditional, digital and emerging media.
Develop comprehensive communication plans based on the strategic objectives of Encova Insurance and its key stakeholders; communication plans may include: email marketing, organic and/or paid social media, public relations, internal communications, newsletter inclusions, website alerts, FAQs, talking points, advertising, word-of-mouth and more.
Use independent judgment and decision-making to create, propose and implement multi-channel communication programs to support the needs of all business lines to communicate with agents, policyholders and the general public. This will include, but will not be limited to, communication of strategy and objectives, product introductions, incentive programs and policyholder materials.
Collaborate with internal teams (i.e. Customer Experience, Information Technology, Agency Services and Operations and profit centers) to solidify comprehensive, strategic marketing and communications plans.
Assist with developing and implementing comprehensive marketing and communication plans, including writing, proofing, obtaining approvals, collaborating with designers and more.
Write content and edit contributions from other staff in Branding and Communications, the leadership team and other areas as assigned.
Monitor, measure and report on campaign effectiveness; optimize efforts based on results.
Demonstrate an understanding of digital marketing strategy, trends and key performance indicators, including content strategy, email marketing, organic and paid social media strategy, SEO and Google Analytics.
Assist with content strategy and management for all external-facing Encova web properties, including our public site and customer-facing portals, and collaborate with internal teams to optimize user experience.
Collaborate with the Branding and Communications team on content and campaigns and create, schedule and publish content across Facebook, Instagram and LinkedIn; research trends, hashtags and competitors to inform content strategy; create and maintain content calendars; partner with visual designers to create content; ensure consistent use of the corporate brand and voice across all functions and platforms; support content creation, including photo selection and basic video editing in CapCut; write engaging captions, hashtags and short-form copy aligned with brand voice; oversee proofing and approval processes to ensure timely posting; monitor social media channels, respond to comments/messages/tags and engage with followers; track and report on performance metrics (engagement rate, reach, follower growth).
Monitor, maintain and improve Encova’s online reputation, i.e. Google reviews, etc.
Demonstrate strong project management and interpersonal skills. Commonly lead projects and interact with integrated teams.
Maintain collaborative editorial and corporate calendars with upcoming deadlines and priorities with input from other members of the Branding and Communications team.
Ensure consistent use of the corporate brand across all functions and platforms.
Ensure consistency of basic corporate information, such as logos, contact information, brand templates, etc.
Evaluate emerging technologies and provide thought leadership and perspective for adoption.