Brand Strategy Specialist

Land O'Lakes • Arden Hills, MN

8d

About The Position

Brand Strategy Specialist Role Description: Join an ambitious and dynamic marketing team that is making a difference in the world. We’re expanding our brand insights and strategy team and looking for strategic, empathetic thinkers. You’ll work on brands that solve societal, cultural, and commercial challenges. You are an adept navigator who consumes and interprets disparate information into powerful insights and ideas. You are a storyteller who can write and present insights that inspires and leads. You have experience working on both B2B and B2C brands. Responsibilities: The Brand Strategy Specialist will be a team member who helps ensure that our brands’ strategic foundation is aligned and shared with stakeholders, decision-makers and teams across the organization to create modern, integrated marketing and experiences that are brand-right, customer-centric, and unique. Foundational brand strategy development – Support foundational brand strategy development and help our teams bring our brands to life. Deliver messaging, positioning, and other foundational work that aligns with our brand purposes and beliefs. Consumer research and insight development – Partner on consumer and cultural research and understanding that helps to bring our consumers and customers to life, think in new ways and drive action within the organization. Support the development of personas, profiles and segmentation across the organization. Strategic planning – Help translate business goals and objectives into briefs that bring out the impact our brands can have on our businesses. Distill business objectives, analytics data, consumer research, brand/category/channel/product knowledge into inspiring, strategic storylines. Customer journey/customer experience development – Support customer journey/customer experience development within Land O’Lakes Central Marketing and ensure journeys are translated and actionable across the organization. Thought leadership – explore emerging areas of change/disruption (technology, cultural, demographic, etc.). An outcome of this work will be brand strategies that enable the organization to successfully respond in a rapidly changing environment. Partner with brand strategy leadership to strategically and creatively capture the attention and curiosity of leaders; persuade and influence different levels of the organization. Personal Characteristics Curious: dive in with incomplete information and find momentum; ask questions and seek answers when appropriate; equally adept at observing and listening Collaborative: is able to build relationships across the organization; create pathways to support and amplify strategic work and thinking Adaptive: works across brands and business units; able to flex from on carbon farming project to measuring brand reputation to messaging on consumer products Ambitious: want to be part of a company that feeds the world and changes the way we think about farmers and farming Experienced: lead projects, create momentum on key issues/efforts, and grow talent Influencer: ability to impact cross-functional decision making

Requirements

• Bachelors’ Degree in Marketing or related field
• 3+ years’ experience with Brand Strategy, Brand Planning, Creative Strategist, Advertising Account Planner, or related in an agency or similar environment.
• Strong verbal skills, strong writing skills, and excellent interpersonal relationship building skills
• Strong story telling skills – deck writing, user stories – develop a narrative and amplify with visuals and data; ability to translate brand strategies to paid/earned/owned activations.
• Experience working in cross-disciplinary teams and managing vendor and firms.
• Experienced thriving in a fast-paced environment and meeting tight deadlines, collaborating deeply with people from multiple disciplines along the way
• Experienced working on CPG and/or agriculture brands

Responsibilities

• The Brand Strategy Specialist will be a team member who helps ensure that our brands’ strategic foundation is aligned and shared with stakeholders, decision-makers and teams across the organization to create modern, integrated marketing and experiences that are brand-right, customer-centric, and unique.
• Support foundational brand strategy development and help our teams bring our brands to life.
• Deliver messaging, positioning, and other foundational work that aligns with our brand purposes and beliefs.
• Partner on consumer and cultural research and understanding that helps to bring our consumers and customers to life, think in new ways and drive action within the organization.
• Support the development of personas, profiles and segmentation across the organization.
• Help translate business goals and objectives into briefs that bring out the impact our brands can have on our businesses.
• Distill business objectives, analytics data, consumer research, brand/category/channel/product knowledge into inspiring, strategic storylines.
• Support customer journey/customer experience development within Land O’Lakes Central Marketing and ensure journeys are translated and actionable across the organization.
• explore emerging areas of change/disruption (technology, cultural, demographic, etc.).
• Partner with brand strategy leadership to strategically and creatively capture the attention and curiosity of leaders; persuade and influence different levels of the organization.

Benefits

• Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources.
• Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees