Brand Strategy Manager

Ford Motor Company•Detroit, MI

39d

About The Position

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves? In this position... This is a pivotal time for Lincoln, and we are seeking a Strategy Lead to play a central role in the implementation and sustainment of our new brand strategy. This position is vital for cultivating strategic partnerships and providing the essential operational leadership that will cascade our vision across all internal and external touchpoints. If you are a strategic and meticulous professional eager to directly influence the trajectory of a luxury automotive icon, this is a unique opportunity. The Strategy Lead will be a critical contributor to the Lincoln Brand Strategy and Transformation team, serving as the operational backbone for strategic initiatives and playing a key role in developing and executing brand partnerships. This position is central to supporting the evolution of the Lincoln brand, tracking brand health, ensuring seamless project execution, meticulous budget management, and effective cross-functional collaboration. The ideal candidate will be a highly organized, detail-oriented, and proactive individual passionate about luxury brand development, strategic alliances, and operational excellence.

Responsibilities

Support global brand partnership strategy, identifying aligned partners and assisting in proposal development.
Provide operational support for partnership execution and management, tracking performance and reporting impact on brand health.
Provide primary operational and project management for brand strategy initiatives, including managing plans, timelines, risks, and budgets.
Facilitate bi-weekly Brand Council Meetings, documenting decisions and tracking action items.
Prepare comprehensive reports on project status and outcomes for leadership review.
Assist in the evolution, implementation, and sustainment of the Lincoln Brand Strategy.
Provide operational support for foundational customer experiences and ensure holistic adoption of the brand strategy across functions.
Assist in preparing materials for securing funding and buy-in for strategic initiatives.
Contribute to developing and implementing frameworks for evaluating brand health, tracking metrics, and executing modernization strategies.
Improve premium brand consideration in key markets (e.g., North America, China) through data analysis.
Ensure global brand alignment with future user experiences and disseminate brand playbooks for consistency.
Support initiatives connecting customers to Lincoln's digital ecosystem for engagement and loyalty.
Collaborate on digital experiences to align technology solutions with brand tone and aesthetics.
Assist product teams with naming architecture for services and products.