Brand Strategy & Content Lead

Sonio•Boston, MA

35d•$125,000 - $135,000

About The Position

You’ll join at a key stage of our growth where we have proved Product Market Fit, started to work with flagship customers and are ready to scale our revenues in 2026. This is a role blending strategic thinking & execution, reporting directly to the CEO. The main responsibilities are:

Requirements

Sonio is a mission-driven company so interest in our mission is critical.
Strong understanding of B2B SaaS marketing with at lest 4-5 years of experience
You are Pragmatic & organised, able to go from strategic thinking to operational execution
You can turn clinical & technical outputs/claims into relevant case studies, organise, coordinate and leverage customer testimonials, and create, when necessary, solid slide decks/one-pagers
You are comfortable approaching, nurturing, and activating clinicians/societies/other strategic partners with the help of the Revenue Leadership team
You operate independently with minimal supervision, push work forward without waiting for instructions and comfortable reporting directly to the CEO (rapid, results-first and solution-oriented updates & communications)
Strong planning discipline, runs projects with checklists, milestones, cross-team coordination and reliable follow-through

Nice To Haves

US healthcare market knowledge

Responsibilities

Build Sonio’s brand story in collaboration with the CEO and other leaders
Own Sonio’s brand positioning and Sonio’s visibility in the US
Build our content strategy, defining key topics & channels & produce key pieces of content yourself
Own events end-to-end: map and prioritise events with Leadership & Sales, build narratives & assets, manage logistics, ensure follow-up
Establish strategic partnerships: joint studies & publications, co-marketing
Manage awareness channels: social presence, blog agenda, webinars, podcasts

Benefits

⚕️Health Insurance (Medical plan, vision, dental) - up to 30,000$ per year + FSA & HSA
👵 401(k) - up 4% of your salary matched
⛑️ Life Insurance - covering 2 times your salary, up to $200k
🐣 An attractive Parental Policy for primary and secondary caregivers
🏝️ 20 PTO + 1 week offered between Christmas and New Year
🖥️ Offices in Boston (HQ) & New York (incl. free breakfast, drinks & gym)
⏰ Flexible hours & remote policies
🚎 Commuter Benefits
✈️ One offsite per year in France & regular team building with US team
🚀 Ongoing trainings and continuous opportunities for professional growth and development, specifically unlimited access to coaching