Brand Strategist, Company Marketing

Meta • San Francisco, CA

49d

About The Position

Meta is looking for a brand strategist to work on the Global Company Marketing team. Brand Strategy is responsible for identifying the most important brand opportunities across Meta’s portfolio, defining the blueprints and building the tools that help teams make enduring decisions. For example, the team defines the company’s brand architecture strategy, develops positioning and naming models, and supports the development of the visual identity systems, brand marketing activations and product experiences.

Requirements

• 10+ years experience in a strategist or planning role at a brand-side company, agency or consultancy
• Experience building, implementing and optimizing brand foundations, including brand positioning, messaging frameworks and design systems
• Fluency in brand architecture strategy, portfolio organization
• Experience partnering with product teams (product design, content design, product management) and using brand strategy to inform product experiences and GTM executions
• Experience collaborating with dynamic and matrixed organizations
• Experience partnering with creative and/or design teams
• Experience leveraging data, research and insights to inform strategies and recommendations
• Experience of consistently working under your own initiative, seeking feedback where appropriate and reprioritizing in changing circumstances
• Experience presenting to executive and executive leadership
• An ability to maintain a view of the overarching picture, while interrogating the details
• Experience working with a portfolio of brands

Nice To Haves

• Experience in and a passion for naming
• Tech sector background
• Experience developing and rolling out cross-organization strategies for brand implementation and/or governance
• Know how to energize and direct teams to solve complex problems
• Excitement about the technologies Meta creates and the potential of AI and the Metaverse
• Highly skilled communicator with a proven ability to ask and answer difficult questions, form quick (but sound) perspectives, advise stakeholders and be a true partner to multi-disciplinary teams
• Analytical acumen and creative fluency

Responsibilities

• Author strategic briefs for product, creative, design and marketing partners
• Partner with creative, comms, media, policy, product and more to develop cohesive go-to-market strategies
• Lead discussions and recommendations for how to organize brands and offerings in specific areas of the business
• Lead discussions and recommendations on what brand types and positionings are appropriate for new or existing products, services, and programs, and what brand within the portfolio they might leverage in-market
• Collaborate with our internal insights team and external partners to design and analyze research and measurement
• Develop and refine tools (e.g., frameworks, decision trees, guidelines, trainings) to equip the company
• Bring your brand and visual identity lens to work, ensuring we’re applying existing systems and identifying opportunities to develop new systems
• Develop cogent, creative and insights-driven brand strategies

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed