Brand Specialist - PURALIMA

Steele Brands Management LLC•Wayzata, MN

About The Position

The Brand Specialist - PURALIMA will lead and execute all aspects of marketing for the brand, including brand strategy, social media, digital, and field marketing. This role serves as the day-to-day owner of PURALIMA’s marketing efforts, ensuring a cohesive and elevated brand presence across all customer touchpoints. This is a hands-on role for a highly organized, creative marketer who can bring campaigns and experiences to life while building meaningful connections with the customer.

Requirements

2-3 years of experience in brand, digital, or social media marketing
Strong understanding of social media and content-driven marketing
Excellent written communication skills and attention to detail
Highly organized with the ability to manage multiple priorities
Comfortable in a fast-paced, evolving environment
Passion for brand building, wellness, and customer experience

Responsibilities

Own and execute the PURALIMA marketing calendar, including campaigns, product launches, and brand moments
Ensure consistency in brand voice, tone, and visual identity across all channels
Translate brand strategy into clear, compelling campaigns
Lead social media strategy and content planning across platforms
Oversee content creation, including shoot direction and asset development
Manage community engagement and influencer partnerships
Track performance and optimize based on insights
Manage email, app, and website content and communications
Oversee digital customer experience across key touchpoints
Monitor customer feedback and identify opportunities to improve engagement
Execute local marketing initiatives, events, and activations to deepen connection with the community and boost brand affinity.
Partner with internal teams and external vendors to execute marketing initiatives
Support the catering vertical with marketing and promotion