Brand Advocacy Specialist

Singapore Post • Miami, FL

1d

About The Position

The Brand Advocacy Specialist at Simpro Group is responsible for supporting the development, execution, and maintenance of a global advocacy program across all Simpro Group brands. This role involves designing programs to convert strong customer satisfaction into emotional brand loyalty and building structured pathways for customers to become vocal brand champions. Key responsibilities include tracking and reporting customer acts of advocacy, brand affinity, visibility, sentiment, and engagement. The specialist will create, monitor, and participate in brand- and industry-led virtual communities, and partner with Account Management to identify delighted customers for advocacy opportunities. They will also build and maintain a curated bench of customer advocates, coordinate across teams to match customer voices with opportunities (references, referrals, media, community engagements), and support customer events like Simprosium. Additionally, the role involves assisting with the annual customer awards program, identifying creative ways to engage and celebrate customers (e.g., video series, social amplification, gifting), and supporting the development of testimonials, referrals, advisory groups, case studies, and community initiatives. The specialist is expected to own the customer experience. Simpro Group provides best-in-class SaaS field service management solutions globally through its brands Simpro, AroFlo, BigChange, and ClockShark, serving over 22,000 businesses and 400,000 users with a global workforce of more than 600 employees.

Requirements

• 3–6 years of experience in Brand Advocacy, Community, Customer Marketing, Field Marketing, or related B2B SaaS roles
• Bachelor’s degree in Marketing, Communications, Business, or related field required
• Interest in building advocacy or community programs that drive brand affinity
• Familiarity with review platforms and reputation management strategies
• Experience supporting events, webinars, or customer-facing programs
• Strong relationship-building skills and comfort working with customers
• Ability to collaborate cross-functionally and manage multiple stakeholders
• Strong communication and storytelling instincts
• Excellent organizational and project management skills
• Proactive, curious, and eager to grow in a fast-paced environment

Responsibilities

• Support the development, execution and maintenance of a global advocacy program across all Simpro Group brands
• Help design programs that turn strong customer satisfaction into emotional brand loyalty
• Contribute to building structured pathways for customers to evolve into vocal brand champions
• Track and report customer acts of advocacy, as well as on brand affinity, visibility, sentiment, and engagement
• Create, monitor and participate in brand- and industry-led virtual communities
• Partner with Account Management to identify delighted customers ready to share their experiences; support evolution toward NPS tracking
• Build and maintain a curated bench of customer advocates representing industries, regions, and use cases
• Coordinate across teams to match the right customer voice with the right opportunity — references, referrals, media, and community engagements
• Support recruitment and management of customer speakers and content for Simprosium, our annual customer event
• Assist in managing and evolving our annual customer awards program
• Identify creative ways to engage and celebrate customers, including video series, social amplification, gifting, and experiences
• Support the development of testimonials, referrals, advisory groups, case studies, and community initiatives
• Own the customer experience

Benefits

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer paid options
• Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.
• Wellness Challenge App, Diabetes Prevention App, and Health Hub App
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Talent Referral Program – get rewarded for referring a friend to join our team!
• Diverse training & internal networking opportunities across all of our product lines
• Opportunities for career progression and development
• Service recognition awards

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level