Brand Partnerships Manager, Gaming

BlockSan Francisco, CA
4d

About The Position

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy. The Role We're looking for a proactive, strategic, and driven person to join Cash App's marketing and brand team as our newest Brand Partnerships Gaming Manager. This is an opportunity to have a direct impact on the team that defines Cash App's brand through inventive marketing programs, partnerships and initiatives. You will work with our growing team to support the development and execution of strategic creator partnerships that drive both awareness and cachet for our increasingly mainstream brand. You are a highly motivated creator expert capable of delivering breakthrough concepts in support of strategic marketing initiatives and are well-versed in negotiating. You will have a major impact on Cash App's credibility, boosting our brand image, driving brand intrigue, and assisting in personalizing our brand impact.

Requirements

  • 5+ years of brand/creator partnerships experience
  • A deep understanding of Internet user behavior, trends, and viral content
  • Creative problem solving skills with a scrappy determination to do more with less
  • Incredible attention to detail and organizational skills
  • Formidable verbal and written communication skills with the ability to be persuasive, influential and affect change
  • Appetite to thrive in a fast paced and highly matrixed organization and the ability to adapt to new situations quickly and think on your feet
  • Ability to collaborate across multiple groups and understand the value of working as a team
  • Strong organizational and time management skills, and an ability to work on multiple projects simultaneously that are deadline sensitive
  • Excellent writing, communications, negotiation and analytical skills
  • Self-starter, will take initiative with new projects with a willingness to make cold calls
  • The ability to garner support from internal experts and external partners to position Cash App's product against competition
  • The ability to adapt to new situations quickly and think on your feet

Responsibilities

  • Oversee all aspects of partner management and production from content and program development, design, vendor management, logistics, invitations, sponsorships, promotions and more.
  • On-going management of various partner deals and programs
  • Develop new content ideas, strategies, and campaigns to grow and engage on gaming platforms
  • Work closely with our creative team of designers and writers to ideate and shape partnership activations or original content
  • Promote our brand presence and engage with a diverse set of channels and creators in various digital communities.
  • Share weekly insights and key analysis with the broader marketing & brand team
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