Brand Media Buyer, TV and Offline

Constant Contact • Boston, MA

19d • Hybrid

About The Position

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
Constant Contact is seeking a performance-focused brand Media Buyer with deep expertise across TV and OLV to drive new customer acquisition at scale. You will play a key role in expanding reach among small businesses by driving brand awareness and consideration, delivering high-quality leads and sign-ups through full-funnel video and offline media.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or related field.
• 3 to 6+ years hands-on media buying experience, with strong focus on customer acquisition and brand building.
• Experience buying YouTube and OLV, TikTok, DV360, and OTT and CTV platforms.
• Strong understanding of upper and mid-funnel video strategies and tying them to lower-funnel performance.
• Strong negotiation skills with experience managing large budgets and media partners.

Nice To Haves

• SaaS or subscription-based experience, ideally SMB audiences.
• Knowledge of incrementality testing and measurement models.
• Experience with ad verification, brand safety, and performance measurement tools.

Responsibilities

• Develop media strategies across TV and OLV focused on driving measurable new customer acquisition and brand goals.
• Build cross-channel plans aligned to brand goals, CAC targets, trial sign-up goals, and audience expansion initiatives.
• Execute TV and OTT and CTV buys that integrate with digital channels to improve reach and funnel performance.
• Negotiate with networks, publishers, and platforms to secure high-value placements and efficient pricing.
• Monitor budgets daily to ensure efficient pacing toward brand, lead, trial, and CPA goals.
• Conduct real-time optimisations across placements, creative variations, and flighting to improve conversion outcomes.
• Partner with Analytics to align channel performance with downstream metrics including brand, trial activation and paid conversion.
• Implement structured testing (creative, audiences, partners, dayparts, geos) with clear hypotheses and decision rules.
• Collaborate with MarTech and Analytics teams to improve attribution, tracking, and measurement accuracy across platforms.
• Work closely with Growth Marketing, Creative, Brand, Product Marketing and Lifecycle to ensure media supports GTM priorities.

Benefits

• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level