Brand Media Buyer, TV and Offline (Customer Acquisition and Brand Building)

Constant Contact • Boston, MA

9d • Hybrid

About The Position

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
Constant Contact is seeking a performance-focused, hands-on Media Buyer with deep expertise across Total Video (YouTube, CTV, and Linear) to drive new customer acquisition at scale. You will play a key role in expanding reach among small businesses by driving brand awareness and consideration, delivering high-quality leads and sign-ups through full-funnel video and offline media.

Requirements

• 3 to 6+ years of hands-on media buying experience, with a strong focus on customer acquisition and brand building.
• Technical Platform Expertise: Extensive experience in Google Ads (YouTube) and programmatic DSPs (DV360, The Trade Desk, etc.) for OTT/CTV execution.
• Strategy Expert: Strong understanding of upper and mid-funnel video strategies and tying them to lower-funnel performance.
• Negotiator: Strong negotiation skills with experience managing large budgets, Deal IDs, and media partner relationships.

Nice To Haves

• SaaS or subscription-based experience, ideally targeting SMB audiences.
• Knowledge of incrementality testing and measurement models (MMM/MTA).
• Experience with ad verification (IAS/DV), brand safety, and performance measurement tools.

Responsibilities

• Develop media strategies across Total Video (YouTube, CTV, and Linear TV) focused on driving measurable new customer acquisition and brand goals.
• Build cross-channel plans aligned to brand goals, CAC targets, trial sign-up goals, and audience expansion initiatives.
• Execute hands-on buys across YouTube (Google Ads) and programmatic CTV/OTT (DSPs like DV360 or TTD) that integrate with offline channels to improve reach and funnel performance.
• Negotiate directly with networks, publishers, and platforms to secure Private Marketplace (PMP) deals, Deal IDs, and efficient pricing for premium video.
• Monitor budgets daily inside platforms to ensure efficient pacing toward brand, lead, trial, and CPA goals.
• Conduct real-time optimizations across YouTube bidding, CTV placements, creative variations, and flighting to improve conversion outcomes.
• Partner with Analytics to align channel performance with downstream metrics including brand lift, trial activation, and paid conversion.
• Implement structured testing (creative, audiences, partners, and dayparts) with clear hypotheses and decision rules, specifically for video-first environments.
• Collaborate with MarTech and Analytics to improve attribution, tracking (including view-through), and measurement accuracy across video platforms.
• Work closely with Growth Marketing, Creative, and Brand to ensure video media supports global GTM priorities.

Benefits

• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed