Brand Marketing Specialist - DTC & Wholesale

Red Wing Shoe Company • Red Wing, MN

5d • Hybrid

About The Position

The primary responsibility of this role is to support execution of the Direct-to-Consumer (DTC) and Wholesale channel marketing strategies and campaigns across all brands. This candidate will be responsible for bringing tactics to life across multiple marketing channels.

Requirements

• 2-4 years of marketing responsibilities required
• Proven experience as a coordinator or specialist role in a brand, or channel of marketing
• Self-motivated and solution-oriented; ability to take on projects with some ambiguity.
• Exceptional interpersonal skills; adept at successfully integrating internal and external resources within a highly matrixed environment.
• Ability to project manage to meet deadlines while delivering quality results.
• Demonstrated experience in facilitating cross-functional marketing efforts
• Experiences with digital channel marketing program and content development
• Exceptional written, oral, and interpersonal skills.
• Organized with high attention to detail
• Demonstrated ability to keep up-to-date on consumer trends and behaviors

Nice To Haves

• Bachelor’s degree in business, marketing, or related field of study a plus

Responsibilities

• Plan, execute and measure channel marketing campaigns that support overall business objectives.
• Builds and maintains the annual marketing calendar, based on the defined strategic annual brand plans.
• Supports project planning meetings to keep the broader cross-functional team informed of project status and changes in a timely and accurate manner.
• Ensures that affected cross-functional teams are involved and informed at the right time throughout project process, in partnership with the Marketing Operations team.
• Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize impact.
• Works closely with Ecommerce, Revenue Operations, Sales, agency partners, marketing operations, marketing (creative, media, etc.) and others to execute channel marketing campaigns and programs.
• Support internal partners and external agencies to create and deliver project marketing assets. This includes but is not limited to things like social media or email marketing campaigns, videos, web/digital tools, and other brand and product marketing efforts within the Direct to Consumer and Wholesale channels.
• Collects project data, hindsight information and competitive analysis information across marketing channels to optimize effectiveness and efficiency of initiatives that improve return on investment.
• Processes marketing vendor invoices, tracking against annual brand budgets.

Benefits

• Our comprehensive benefits package for full-time employees includes medical, dental, and vision coverage, along with health savings and flexible spending accounts, life and disability insurance, generous paid time off and holidays, a 401(k) match, employee discounts, and valuable well-being benefits like free EAP services, financial planning assistance, and well-being coaching all designed to support your health and financial security.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level