Brand & Marketing Operations Manager

Indiana Wesleyan University • Marion, IN

36d

About The Position

The Brand & Marketing Operations Manager performs a vital role in the brand, marketing, and communications team at IWU. This role will have overall responsibility of the marketing needs of IWU Marion Campus, National & Global, and/or Wesley Seminary operational units. This role will ensure the university brand is represented with a clear, consistent, and effective messaging and design, which ultimately drives IWU enrollment, fund-raising, and student and alumni engagements. They will also serve as an intermediary between clients and the creative and marketing technology departments, providing guidance that ensures client needs are met, and brand standards are upheld. This role will collaborate closely with cross-functional creative and technology team members, university constituents, and external agencies and vendors in order to achieve brand, marketing, and communications objectives.

Requirements

• According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.
• Bachelor's degree in Marketing, Public Relations, Communications, Business, or related field required
• Two or more (2+) years of project management, marketing or communications experience, ideally within higher education
• Demonstrated ability to collaborate successfully with a variety of constituencies
• Ability to handle high-stress, deadline-driven environment
• Ability to be a pro-active self-starter; operate at a high level of efficiency with moderate direction and supervision
• Ability to plan, organize and coordinate work assignments independently, with a demonstrated ability to work as part of a team toward organizational objectives
• Ability to work consistently with detailed assignments
• Superior communication and grammar skills
• Strong organizational ability
• Good computer skills with experience in word processing, spreadsheets, and database usage
• Knowledge of graphic design principles including familiarity with industry best-in-class creative software/tools (e.g., Adobe Creative Suite)
• Familiarity with printing process

Nice To Haves

• Proficiency in project management software is preferred, but candidates who demonstrate the ability to learn and adapt quickly to new software will also be considered
• Higher education experience preferred

Responsibilities

• Serves as the primary interface with IWU Marion Campus, National & Global, and/or Wesley Seminary operational units, internal constituents, and external vendors and agencies for developing and updating content related to campaigns, programs, and other marketing materials
• Creates and nurtures relationships with IWU Marion Campus, National & Global and/or Wesley Seminary clients by addressing their marketing needs and concerns, assessing project and resource requirements, and managing expectations of clients when scoping and executing deliverables
• Creates project plans and timelines that consider what each deliverable requires and what resources may be needed; discussing impact against other priorities in the queue within the Operations team, and with Creative and Web team leads.
• Responsible for management of all IWU Marion Campus, National & Global and/or Wesley Seminary marketing projects from intake to delivery using project management software and producing reports/updates on status as needed
• Provides support for IWU Marion Campus, National & Global and/or Wesley Seminary clients as needed
• Manages outside vendors of marketing and communication services to ensure consistency of messages and identity of the University in all publications, advertising and communications materials
• Participates in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives
• Assists as needed with coordination of promotional materials, literature, and displays to university field team members attending or representing IWU at conferences and meetings

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Number of Employees: 501-1,000 employees