Brand Marketing Manager - Southwest Business Center
About The Position
The Brand Marketing Manager in the Business Center will manage current and future vehicles in defining and optimizing marketing strategies, sales, profitability, incentives and communications to dealers. This individual will be the lead manager for the Jeep brands and will be accountable for delivering monthly retail sales and share objectives, while focusing on the regional development of a brand and product awareness. The Jeep Brand Manager will also be responsible for creating & implementing regional incentive proposals and monitoring the program effectiveness and efficiency once in market. Candidates must demonstrate the ability to use data to clearly identify market trends, and make concise recommendations to Business Center Senior Leadership in delivering defined results. The role will require creative thinking, flexibility with daily time management, strong analytical abilities/presentation/communication skills and confidence with proposing results-driving initiatives to a variety of audiences.
Requirements
- Bachelor's degree in Business, Marketing, Communications or related field
- Minimum 2 years of Sales or Marketing experience
- Ability to mentor and support district managers
- Must reside in or be willing to relocate to the Dallas-Forth Worth, TX area
- Proven and substantive track record in formulating/driving marketing communications through digital engines
- Experience delivering effective and innovative digital campaigns
- Excellent interpersonal and writing skills
- Excellent analytical and critical thinking skills
- Strong Excel, PowerPoint and other Microsoft Office skills
- Some travel required
Nice To Haves
- Bachelor's degree required in marketing, business, or related field
- 5+ years of experience in sales, marketing, product strategy or finance
- Automotive industry experience
- High proficiency in Microsoft Office PowerPoint and Excel
- Demonstrate strong analytical and strategic thinking skills
- Excellent time management and quantitative/analytical skills
- Ability to develop and deliver strategic/tactical plans through executive level presentations
- Communicate effectively with Senior Management and large groups of Stakeholders including dealers, business centers and media
- Motivated and outgoing individual who wants to develop within the company
Responsibilities
- Manage current and future vehicles in defining and optimizing marketing strategies, sales, profitability, incentives and communications to dealers
- Be the lead manager for the Jeep brands
- Be accountable for delivering monthly retail sales and share objectives
- Focus on the regional development of a brand and product awareness
- Create & implement regional incentive proposals
- Monitor the program effectiveness and efficiency once in market
- Use data to clearly identify market trends
- Make concise recommendations to Business Center Senior Leadership in delivering defined results
- Propose results-driving initiatives to a variety of audiences
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
