Brand Marketing Manager | Biossance

THG•San Francisco, CA

4h•Hybrid

About The Position

THG is a global ecommerce group focused on beauty and sports nutrition, with a portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty. THG Beauty aims to be the global digital partner of choice across the beauty industry, engaging with brands as a retailer, brand owner, and product developer. Biossance, a pioneering clean beauty brand within THG Beauty, is built on biotechnology, efficacy, and sustainability, offering high-performance skincare powered by sugarcane-derived squalane and cutting-edge science. The Brand Marketing Manager will own the go-to-market strategy and 360 campaign execution for product launches, retail moments, and cultural activations, translating product positioning into high-impact consumer-facing campaigns to drive awareness, engagement, and revenue growth. This role involves extensive cross-functional partnership with Product Marketing, Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International, and external agencies to ensure cohesive brand execution across all touchpoints. Additionally, the manager will oversee Biossance’s strategic nonprofit partnership with Oceana, ensuring the brand's environmental mission is meaningfully integrated into storytelling and activation. This is a high-visibility role within a lean, performance-driven team.

Requirements

4–6+ years of experience in brand marketing, integrated marketing leadership within beauty, skincare, or lifestyle
Bachelor’s degree (BA or BS) in Marketing, Communications, Business, or a related field required
Proven experience owning GTM strategy and executing 360 campaigns
Experience managing PR agencies and external partners
Experience leading partnerships, experiential marketing, or purpose-driven brand initiatives
Strong understanding of the prestige beauty landscape and retail marketing cadence (including Sephora)
Strategic mindset balanced with strong executional rigor
Ability to manage multiple stakeholders and deadlines in a fast-paced environment
Data-informed decision maker with comfort interpreting performance metrics
Excellent communication and presentation skills

Responsibilities

Own end-to-end go-to-market strategy and execution across product launches, seasonal moments, and retail activations
Translate product positioning into clear consumer messaging, campaign frameworks, and cross-channel rollout plans
Develop strategic briefs, GTM decks, content calendars, and execution roadmaps
Ensure cohesive storytelling across PR, social, influencer, retail, and digital channels
Manage PR agency relationships, ensuring strategic alignment, performance accountability, and timely execution
Oversee earned media strategy, seeding initiatives, and press moments tied to launches and brand campaigns
Lead development of experiential marketing programs and cultural activations that increase brand visibility and deepen consumer engagement
Manage Biossance’s partnership with Oceana, overseeing annual programming, campaign integration, event activations, and cross-functional alignment
Ensure the brand’s sustainability commitments and nonprofit initiatives are authentically integrated into marketing storytelling
Partner closely with Product Marketing (strategy), Retail Marketing, Social, Influencer Marketing, Creative, eCommerce/Growth, International and Operations to ensure seamless execution
Serve as the global GTM point of contact for International markets, ensuring brand consistency while enabling thoughtful local adaptation
Manage timelines, approvals, and budgets to ensure on-time, high-quality launches
Present GTM strategies and campaign performance updates to senior leadership
Define KPIs across campaigns and brand initiatives
Track performance across channels and provide actionable insights to optimize impact
Support budget management and ROI tracking to ensure marketing investments drive growth