Brand Marketing Director – Vaccines

GSK•Philadelphia, PA

20h•Hybrid

About The Position

As the Director of Brand Marketing, you will drive the strategic direction of GSK’s brand marketing initiatives, manage cross-functional alignment and ensure the integration of comprehensive strategies that enhance brand visibility and foster growth across multiple channels. You will be responsible for conducting market and landscape assessments to understand the competitive environment and identify growth opportunities. This critical role requires high levels of stakeholder engagement and financial acumen. You will define and monitor leading and lagging indicators to assess and drive brand performance, ensuring alignment with overarching business goals. You will define and monitor leading and lagging indicators to assess and drive brand performance, ensuring alignment with overarching business goals. You will report directly to the Senior Director of Brand Marketing, Adult Vaccines.

Requirements

Bachelor’s degree
8+ years marketing or other relevant commercial experience
Minimum of 2 years of strategy development and/or forecasting
Minimum 1 year experience with lifecycle planning/business analysis
Minimum 1 year experience in Pharmaceutical Marketing

Nice To Haves

MBA or Master’s degree in marketing or related disciplines
Experience in vaccines strongly preferred
Proficiency in digital marketing
Experience in utilizing AI to understand customers, create campaigns, and continuously refine and modify to maximize impact in the market
Ability to understand and influence consumer mindsets and experiences
Experience in market research, marketing promotions, strategy, tactics, and resource allocation
Practical experience with prescription brand marketing principles
Ability to motivate, lead, and influence across various levels and functions
Excellent communication (written & verbal), interpersonal influence, and prioritization skills
Strong business acumen and demonstrated analytical skills
Knowledge and practical application of compliance acumen in the pharmaceutical space
Business acumen and strong analytical mindset to make data-driven decisions
Market Landscape Understanding: A deep, analytical grasp of the vaccines market – able to interpret trends, competitive movements, and customer behaviors to anticipate change and guide strategy
Competitive Mindset: Passion to conquer uncharted territory and create Public Health impact
Brand Strategy and Positioning: Bring the strategic vision to define and elevate brand strategy, positioning it with clear differentiation and purpose across all relevant customer types
Objectives and Key Results: Driven by outcomes, able to establish and deliver measurable goals that align marketing performance with business growth and public health impact
Demonstrates an understanding of channels, pricing, and market access strategies
Drives market and brand opportunity analysis and develops actionable brand insight
Demonstrates sense of ownership for the shared success of the team and asset
Thrives in a fast-paced, dynamic, competitive environment and drives culture of trust, respect, transparency, and accountability

Responsibilities

Establish and refine the brand’s value proposition, ensuring it resonates with all relevant customer groups and differentiates the brand in the market
Lead the development of the customer funnel and journey, iterating to ensure GSK remains responsive to market demands and changes
Develop and maintain the brand book to ensure consistent messaging and brand identity
Engage with the Global Brand team to align on strategy, landscape assessment, long-range forecasting, and other key topics.
Ensure clear narratives on brand needs and performance, including senior leader reporting (e.g. Monthly Performance Reporting, Quarterly Business Reviews)
Lead long-range forecasting, Strategic and Operational planning to align marketing strategies with business objectives and market dynamics
Partner with communications and PR teams to maximize impact of brand initiatives and messaging
Maintain a detailed overview of the disease landscape and engage in policy and regulatory initiatives to support brand objectives and engage in policy and regulatory initiatives to support brand objectives
Conduct market and landscape assessments to understand the competitive environment, identify growth opportunities and inform strategic decisions
Partner with Market Access and trade teams to develop pricing and contracting strategies
Help maintain the brand’s budget, ensuring efficient allocation of resources
Lead Brand Health initiatives to ensure alignment with strategic goals and enhance brand performance
Define and monitor leading and lagging indicators such as intent, vaccination rates, and market share to assess and drive brand performance
Monitor and report on brand performance to senior leadership, providing insights and strategic recommendations for continuous improvement
Drive innovation in brand strategy to maintain a competitive advantage and adapt to market changes
Collaborate cross-functionally with internal GSK partners in corporate communications, external affairs, HCP brand teams, finance, customer marketing, and medical affairs, as well as ViiV partners
Engage and influence senior and executive stakeholders to secure investments and key decisions
Foster an environment of innovation, inclusion, challenge, trust, and development within the teams