Newport Aquarium Brand Manager

Newport Aquarium • Newport, KY

8d

About The Position

Newport Aquarium Brand Manager

MAJOR DUTIES AND RESPONSIBILITIES:

Develops and executes marketing email campaigns supporting General Admission,
Membership, and Sales initiatives including campaign development, scheduling,
deployment, and reporting.
Manages website content through the Wrike project management system including
creation and updates for ticket promotions, festivals and events, membership
events, sales initiatives, guest experience offerings, revenue centers, and
operating hours.
Oversees digital marketing support including Meta advertising coordination,
creation of Facebook events, and development of promotional copywriting
across marketing campaigns.
Supports marketing campaign planning through participation in weekly
production meetings, maintain organized campaign files, and retrieving
historical marketing assets as needed.
Serves as Marketing representative on the Festivals Committee and supports
the planning and execution of seasonal festivals and promotional activations.
Manages and executes the sponsorship program end to end, including
maintaining partnership pipelines, assisting with proposal development,
coordinating facility tours, ensuring fulfillment of contractual benefits,
tracking and documenting activations, supporting sponsored events and tabling
opportunities, preparing end of year summaries, and overseeing invoicing and
payment tracking for all sponsorship agreements.
Oversees Kroger ticket partnerships and related tracking and reporting.
Develops promotional signage messaging, manages legal contesting
requirements, and coordinates production of flyers, handouts, and marketing
materials for events and promotions.
Coordinates marketing media production including trafficking creative assets
to external agencies, supporting filming planning, and managing additional
promotional asset needs such as ad sizes and campaign copy.
Manages marketing promotional calendar updates and coordinates marketing
timelines across departments.
Coordinates external filming requests and supports public relations media
filming and marketing production needs.
Supports cross functional marketing initiatives, provides project support to
the Sales team, and leads special marketing projects as assigned by the
Marketing Director.
Maintains open communication with Aquarium leadership regarding marketing
initiatives, promotions, and implementation updates.
Manages and monitors the marketing department budget including expense
tracking, unbudgeted expense analysis and forecasting, purchase order
creation, and coordination of vendor invoices and payments for marketing and
capital projects.
Oversees marketing operational needs including office supply inventory,
brochure ordering and distribution through ad-rack partners, and management
of co-promotion and partnership opportunities.
Other duties as assigned by the Marketing Director.

You can expect to work on projects that have never been done before – ideas that
are unproven, and concepts that make people smile. You can expect to have fun
and be treated with respect the minute you start…and through to the end. You can
expect to work in an environment that is highly innovative and low in politics –
truthful and filled with smart people; all while providing the BEST GUEST
EXPERIENCE IN THE NATION!

And most of all, you can expect to work hard and make a difference in our world
by helping to bring families closer together.

Looking to pursue your education without debt? Grow U has hundreds of programs
available from certifications to college prep to associates, bachelor's, and
master’s degrees. Most of these programs are fully funded. Learn more at:
https://www.newportaquarium.com/Careers/Benefits/GrowU

Newport Aquarium, one of the many properties owned by Herschend Enterprises,
prides itself on creating memories worth repeating. Our Core Values – greatly
exceeding guest expectations, serving others, creating emotional connections,
and constantly improving – give us purpose and guidance.

Requirements

• Minimum of 3-5 years of general marketing experience preferably in hospitality or related field.
• Must have strong public speaking skills.
• Must read, write, and speak the English language (knowledge of other languages a plus).
• Ability to work a flexible schedule which may include weekends and holidays.
• Evening availability is required.
• Successful completion of pre-employment background check.
• No history of allergy related to animals or plants, which might interfere with ability to work
• Ability to remain on feet for long periods of time, climb stairs, bend and stoop
• Physical strength, including the ability to lift up to 25 pounds
• Physical strength, push or pull up to 50 pounds

Nice To Haves

• Marketing degree preferred.
• Knowledge of marine life a plus.

Responsibilities

• Develops and executes marketing email campaigns supporting General Admission, Membership, and Sales initiatives including campaign development, scheduling, deployment, and reporting.
• Manages website content through the Wrike project management system including creation and updates for ticket promotions, festivals and events, membership events, sales initiatives, guest experience offerings, revenue centers, and operating hours.
• Oversees digital marketing support including Meta advertising coordination, creation of Facebook events, and development of promotional copywriting across marketing campaigns.
• Supports marketing campaign planning through participation in weekly production meetings, maintain organized campaign files, and retrieving historical marketing assets as needed.
• Serves as Marketing representative on the Festivals Committee and supports the planning and execution of seasonal festivals and promotional activations.
• Manages and executes the sponsorship program end to end, including maintaining partnership pipelines, assisting with proposal development, coordinating facility tours, ensuring fulfillment of contractual benefits, tracking and documenting activations, supporting sponsored events and tabling opportunities, preparing end of year summaries, and overseeing invoicing and payment tracking for all sponsorship agreements.
• Oversees Kroger ticket partnerships and related tracking and reporting.
• Develops promotional signage messaging, manages legal contesting requirements, and coordinates production of flyers, handouts, and marketing materials for events and promotions.
• Coordinates marketing media production including trafficking creative assets to external agencies, supporting filming planning, and managing additional promotional asset needs such as ad sizes and campaign copy.
• Manages marketing promotional calendar updates and coordinates marketing timelines across departments.
• Coordinates external filming requests and supports public relations media filming and marketing production needs.
• Supports cross functional marketing initiatives, provides project support to the Sales team, and leads special marketing projects as assigned by the Marketing Director.
• Maintains open communication with Aquarium leadership regarding marketing initiatives, promotions, and implementation updates.
• Manages and monitors the marketing department budget including expense tracking, unbudgeted expense analysis and forecasting, purchase order creation, and coordination of vendor invoices and payments for marketing and capital projects.
• Oversees marketing operational needs including office supply inventory, brochure ordering and distribution through ad-rack partners, and management of co-promotion and partnership opportunities.
• Other duties as assigned by the Marketing Director.

Benefits

• Comprehensive medical, dental, and vison insurances
• 40 sick hours, 40 personal hours, 8 Holidays, 80 Vacation Hours annually
• Profit Sharing and 401K Plan with company match
• Free entrance for you and your dependents which extends to most Herschend Enterprises’ properties
• Earn 1 General Admission complimentary ticket, that you can give to anyone, per pay period
• Discounts at Sharky’s Café, Sweet Dreams Candy Company, and the gift shop
• Discounted tickets and annual passes for friends and family
• Training and development

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees