Brand Manager

Olde Mecklenburg Brewery LLC•Charlotte, NC

21h•Onsite

About The Position

As the OMB Brand Manager you will be the guardian of the brand's image, voice, and positioning. You'll lead the development and execution of marketing strategies that enhance brand visibility, foster customer loyalty, and drive sales growth. Your creative insights, market understanding, and passion for the brewing industry will help shape the future of our brand.

Requirements

Bachelor’s Degree and/or 5 years of experience in a comparable position
Computer skills to include Word, Excel, and Adobe
Ability to operate both Windows PC and Mac computers
Camera skills
Flexibility to work weekends and holidays for content purposes
Interest in craft beer
Positive attitude and ability to build good working relationships
Excellent written and oral communication skills
Good listening skills
Champion OMB’s 6 core values listed below

Responsibilities

Brand Strategy Development: Craft and execute a comprehensive brand strategy, including setting brand standards, developing brand guidelines, and ensuring all marketing activities align with the brand's identity and values.
Market Research: Conduct market research to identify trends, monitor competitors, and understand consumer preferences. Utilize insights to inform marketing strategies and product development.
Marketing Campaigns: Plan and oversee marketing campaigns across various channels (digital, print, social media, and events) to increase brand awareness and engagement.
Product Launches: Coordinate with the product development team to manage the launch of new products, including marketing materials, launch events, and promotional activities.
Sales Support: Work closely with the sales team to develop tools and initiatives that support sales efforts, such as promotional materials, sales presentations, and trade show marketing.
Social Media Management: Oversee the brand's social media strategy, including content creation, community engagement, and performance analysis.
Budget Management: Manage the brand marketing budget, ensuring resources are allocated efficiently to achieve marketing objectives.
Analytics and Reporting: Monitor and report on the performance of marketing campaigns and brand health metrics, using data to adjust strategies as needed.