Brand Manager (1822)

Perricone Juices•Newport Beach, CA

6d•$90,000 - $110,000

About The Position

Perricone Farms has partnered with the renowned Natalie’s Orchid Island Juice Company, bringing together two leaders in the premium citrus juice market. This strategic acquisition creates a powerful, dynamic company poised for significant growth, combining Perricone’s expertise in craft citrus juices with Natalie’s reputation for high-quality, fresh-squeezed products. The merger expands the company’s reach and strengthens its position in the industry, offering exciting opportunities for innovation and growth. Perricone Farms is seeking a Brand Manager for both brands. This is a dynamic role that provides long-term, stable employment along with a competitive benefits package, including but not limited to health, vision, dental, life insurance, and a 401K plan. Summary of the Position: The Brand Manager will support the strategic development, execution, and management of Perricone Farms and Natalie’s brand initiatives to drive growth and strengthen brand equity. This role requires a balance of strategic thinking, creativity, and analytic consideration to deliver marketing programs that achieve our business objectives.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
5+ years of brand management or marketing experience in CPG (beverage industry experience strongly preferred).
Proven success in managing multiple brands or product lines.
Strong analytical skills with proficiency in data-driven decision making.
Excellent communication, presentation, and leadership skills.

Responsibilities

Brand Strategy & Growth: develop and implement the annual operating plan and campaigns aligned with company objectives, using consumer insights and category trends.
Campaign Execution: Manage annual marketing calendar, ensuring consistent execution across campaigns, activations, and promotions in collaboration with the marketing team.
Innovation: Manage and drive innovation that ties to consumer insights and ingredient trends.
Commercial & Sales Support: Partner with sales teams to develop compelling retail strategies, promotional plans, and customer presentations.
Creative Brand Execution: Manage creative development for advertising, packaging, and brand collateral to maintain brand consistency across all touchpoints, including retail, foodservice and e-commerce channels
Performance Analysis & Reporting: Track brand performance metrics and provide actionable insights.