Brand Manager

PetSafe Brands

12d

About The Position

The Brand Manager – PetSafe North America is the owner and architect of the PetSafe brand strategy. In partnership with a peer Brand Manager, this role stewards the full PetSafe portfolio and ensures strong, consistent brand execution across all product categories (categories will be divided equally between the two roles). This position defines how the PetSafe brand shows up across all channels, then coordinates with global teams for reapplication. Working closely with sales, category, digital, creative, PR, and agency partners, the Brand Manager leads integrated marketing initiatives that strengthen brand equity, ensure consistency of execution, and drive awareness, market share, and revenue growth. This role ensures every asset, message, and consumer touchpoint reflects the brand’s essence, strategy, and commercial priorities.

Requirements

• Deliver on Integrated Operating Plan (IOP) initiatives through strategic brand leadership.
• Lead successful product launches and go-to-market plans across assigned categories.
• Develop clear objectives, KPIs, and ROI tracking for all marketing programs.
• Strengthen retail relationships through compelling brand storytelling and channel-specific plans.
• Partner with Category and Sales to meet or exceed topline revenue goals across assigned categories.
• Protect and grow brand equity through disciplined, cross-channel brand stewardship.
• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of brand and/or marketing experience, preferably in consumer goods or pet industry.
• Proven ability to manage multiple projects and deadlines in a dynamic environment.
• Strong understanding of integrated marketing strategies and retail environments.
• Excellent communication, project management, and relationship-building skills.
• Proficiency in digital marketing platforms; Jira experience preferred.
• Ability to balance strategic thinking with analytical rigor and creative problem-solving.

Nice To Haves

• Experience in brand development and management; pet industry experience a plus.

Responsibilities

• Own and develop the PetSafe brand strategy for the U.S. market, ensuring it is clearly defined, documented, and deployed for global reapplication.
• Partner closely with a peer Brand Manager to jointly steward the full PetSafe portfolio, dividing product categories and ensuring consistent brand expression and strong performance across all categories.
• Build and manage annual brand plans and activation calendars across assigned categories, covering product launches, core priorities, promotions, and seasonal campaigns.
• Lead integrated marketing initiatives end-to-end, aligning sales, category, digital, creative, PR, and external partners around a cohesive, consistent execution plan.
• Develop high-impact brand, product, and category stories tailored to strategic retail partners (Amazon, Chewy, PetSmart, Walmart, etc.).
• Use consumer insights, category data, and performance analytics to inform strategy, strengthen brand relevance, optimize execution.
• Ensure brand consistency across packaging, PDPs, retail merchandising, advertising, social, and all consumer touchpoints.
• Lead photo/video shoots and creative production for assigned categories, providing direction and final approvals aligned with PetSafe’s brand standards.
• Own the brand marketing budget for assigned categories, including annual planning, tracking, invoicing, and reconciliation.
• Contribute to the NPD process from insights and concept creation through launch and commercialization support for relevant categories.
• Provide clear direction, collaboration, and leadership across internal teams and agency partners to elevate PetSafe’s brand presence and commercial performance.

Benefits

• We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow!
• We offer a competitive benefits package including medical, dental, vision, and 401K match.
• In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1-10 employees