Brand Manager

Duravent Group•Detroit, MI

14d

About The Position

The Brand Manager reports directly to the Director of Marketing and will be responsible for ensuring DVG’s brands, products and product lines resonate with current and potential customers. This person monitors marketing trends and monitors competitive companies in the marketplace so we can stay ahead of competition.

Requirements

Excellent leadership, teamwork and collaboration skills, with a background in brand management and product-driven marketing
Creative mindset, ability to scale rapidly, creating and executing tactics and strategies
Market research background or expertise
Experience using Adobe Creative Suite including Adobe In-Design is a must
Excellent analytical, written communication, content creation, and presentation skills
Must be a self-starter who is detail-oriented and well-organized

Responsibilities

Create go-to-market plans for our parent company (The Duravent Group) and our flagship brands (Duravent, Hart & Cooley, Selkirk & Security Chimney and Builder’s Best), as well as support buy/sell agreements and new acquisitions
Drive the exploration and definition of customer segmentation
Develop brand strategies for marketing initiatives
Manage projects and brand / product launch campaigns through all stages of development
Serve as the primary point of contact for Product Managers
Define creative direction (verbal and visual) and ensure consistency of marketing messages
Ensure key messages are on brand for various target audiences, across all marketing communications
Ensures graphic designs meet brand guidelines in marketing material development
Oversee digital and trade media and content development for all brands
Establish and manage budgets for brand marketing activities
Build the trade and digital media plans for the business and actively monitor performance
Advise and drive direction for brand strategy (ex. brand pyramids and brand value propositions)
Maintain relationships with company stakeholders
Actively monitor the market and stay on top of trends
Conduct market research on brand awareness, shopper insights, customer segmentation and more
Create brand pyramids, brand value propositions and product line value propositions through deep understanding of our target audiences
Actively monitor the competition, taking note of how they are going to market and use that data to ensure the Duravent Group stays ahead of the competition
Develop a deep understanding of the Duravent Group brand and all sub-brand’s brand standards
Regularly communicate with the marketing team to ensure brand alignment
Track key performance indicators including advertising print (reach & frequency) and digital advertising (lead generation, views and clicks)