Brand Manager - Sea Smoke Winery

Constellation Brands • Lompoc, CA

1d

About The Position

The Brand Manager position is responsible for delivering specified business targets (volume, profit, share) through the development and execution of brand strategies and plans. These include portfolio and brand strategy & plan development, ongoing actionable business analytics, business budgeting and financial analysis, media campaigns, sponsorship & event activation, cross-functional team leadership, insights led innovation strategy and development, and integrated marketing communication. Must reside in, or within a reasonable driving distance to the California's Central Coast Region- (Including areas such as Lompoc, San Luis Obispo, and Santa Barbara).

Requirements

• Strong analytical skills with a proven track record utilizing trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights.
• Strong leadership with track record of others seeking out his / her involvement and leadership for projects.
• Strong financial acumen and P&L understanding and Strong writing, presentation, and verbal communication skills; demonstrates ability to influence and communicate/sell the strategies and plans at all levels of the organization
• Demonstrate a robust background in Direct-to-Consumer (DTC)
• Must be able to interact successfully with Senior Management, field personnel, agencies and cross functional teams, fostering open, honest and direct communication; ability to be onsite weekly at the winery
• Ability to evaluate creative work in the context of brand strategy.
• Experience managing complex project list, priorities and budgets and track record of project management with a focus on driving for results.
• Demonstrated ability to manage expectations of supervisor, other functional groups and agency partners.
• Strong developer of people and talent, with the ability to be feedback forward
• Bachelor’s Degree in related field required
• A minimum of 4+ years of CPG or Beverage Alcohol industry experience in marketing role
• Experience in identifying key consumer insights, refining brand positioning and developing brand strategies.
• Experience in developing and managing brand plan to successful execution.
• Strong results orientation, with a track record of financial accountability.
• Strong financial acumen, analytical / problem-solving skills and bottom line P&L management.
• Experience managing people, with the ability to provide coaching and guidance to further develop employees’ skills and promote job satisfaction.
• Excellent communication skills; articulate, influential and strong public speaking and writing skills, effective interpersonal skills.
• Strong team player and collaborator.
• Experience managing external agencies.
• Excellent organizational skills, ability to prioritize, and strong project management skills.
• Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience.
• Able to lift 40 lbs on occasion.
• Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.
• Must have a valid U.S. Passport.

Nice To Haves

• Master’s Degree preferred
• Certifications obtained through WSET Level 2 or 3, or Court of Master Sommeliers are desirable
• Solid understanding of the three-tier distribution system preferred.

Responsibilities

• Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix.
• Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.
• Build premium consumer / trade equity for the brand through the design and execution of consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing and special events, rooted in analytical and consumer insights.
• Develop and execute insights based strategic innovation plans to position the business for both short and long-term success.
• Work closely with our DTC, E-Commerce, and Hospitality team to bring brand strategy and deliver brand omni-channel growth goals
• Perform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management.
• Manage brand projects, overall budget allocation, and prepare and present branded presentations to both internal and external audiences.
• Manage all outside agency initiatives in support of the brand’s business objectives to include promotion agency, media buying and advertising agencies, if applicable.
• Work with sales leadership, key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business.
• Liese with international teams as global brand owners to insure consistency of brand strategy and execution globally.
• Manage multi-year brand S&OP forecast with Operations team, including at-risk inventory review.
• Multi-functional leadership: Drive stewardship of 360 programs and nurture collaborative working relationships—including leadership of monthly / quarterly cross-functional team meetings.
• Visit key markets in support of market blitzes, new product launches, surveys, etc. and report brand and competitive findings as well as any market driven recommendations to Senior Management.
• Successfully communicate and work with a large number of key internal groups across the organization on a regular basis, including Trade Marketing, National Events, Public Relations, Finance, Operations and Production team (vineyard management, winemaking, bottling, packaging technology, production, transportation etc.).
• Communicate on a regular basis with the Marketing Director and/or Vice President, ensuring strategy and projects are on track, gaining support and guidance.

Benefits

• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level