Brand Manager

Live Nation Worldwide • New York, NY

27d

About The Position

WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com . WHO ARE YOU? Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on! THE JOB The Brand Manager leads day-to-day relationship and activities of Live Nation’s strategic marketing partnership with our top corporate brands within our team’s portfolio of management. This role will have an emphasis on festivals and social content and may work across multiple categories. You will be directly involved in maximizing the value of the client relationship and performance of client’s entertainment marketing programs with a focus on: Client Relationship Service Program Activation & Performance Financial Performance, Budget Planning & Reporting Team Management & Development Innovation & Growth WHAT THIS ROLE WILL DO Represent Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism. Provide professional, responsive service and communication with clients that ultimately exceed expectations and build trust between the client and Live Nation Support the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals Coordinate client status calls/meetings including the preparation of agendas, distributing pre-read materials, stewarding discussions, and delivering post-call notes that support the progression and delivery of client programs Support the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs and proactively identify or resolve any challenges with asset delivery Ensure accurate, on-time financial reporting for sponsorship programs by processing invoices, reconciling expenses to budget, managing client billing, and maintaining Salesforce profitability plans. Gather, analyze, and package key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment Explore and apply cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development. Support department-wide development initiatives that improve overall team efficiency and effectiveness Develop and grow relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs WHAT THIS PERSON WILL BRING 2-5 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines Excellent communication skills – written, verbal, presentation and visual storytelling A proactive, collaborative, and organized working style Excellent interpersonal skills for building relationships internally and externally Work with recognizable global brands preferred Experience with marketing programs across physical and digital components preferred Solutions-driven with proven ability to think through and solve complex issues Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. BENEFITS & PERKS Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs) YOURSELF: Gene rous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets WEALTH: 401(k) program with company match, Stock Program FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings OTHERS: Volunteer time off, crowdfunding network EQUAL EMPLOYMENT OPPORTUNITY We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Requirements

• 2-5 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
• Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines
• Excellent communication skills – written, verbal, presentation and visual storytelling
• A proactive, collaborative, and organized working style
• Excellent interpersonal skills for building relationships internally and externally
• Solutions-driven with proven ability to think through and solve complex issues
• Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications
• Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications
• Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends
• Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice
• Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Nice To Haves

• Work with recognizable global brands preferred
• Experience with marketing programs across physical and digital components preferred

Responsibilities

• Represent Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism.
• Provide professional, responsive service and communication with clients that ultimately exceed expectations and build trust between the client and Live Nation
• Support the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals
• Coordinate client status calls/meetings including the preparation of agendas, distributing pre-read materials, stewarding discussions, and delivering post-call notes that support the progression and delivery of client programs
• Support the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs and proactively identify or resolve any challenges with asset delivery
• Ensure accurate, on-time financial reporting for sponsorship programs by processing invoices, reconciling expenses to budget, managing client billing, and maintaining Salesforce profitability plans.
• Gather, analyze, and package key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment
• Explore and apply cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development.
• Support department-wide development initiatives that improve overall team efficiency and effectiveness
• Develop and grow relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
• Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs

Benefits

• Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• 401(k) program with company match, Stock Program
• New parent programs & support including caregiver leave and baby bonuses, infertility support
• Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• Volunteer time off, crowdfunding network

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees