Brand Manager- Vital Nutrients

BlueRoot Health•Middletown, NJ

About The Position

The Brand Manager is responsible for the stewarding the long-term health and profitability of the Vital Nutrients brand, by maintaining focus on the overall brand growth and financial KPIs, while driving brand strategy, positioning, and execution across all consumer and practitioner touchpoints. The Brand Manager will be the strongest internal advocate for the Vital Nutrients brand, protecting its integrity and reputation for clinical credibility and scientific rigor, while scaling to reach new practitioners and consumers. The Brand Manager will partner closely with Finance, Product Development, Scientific Affairs, Content, Creative, Sales, and Operations teams to strengthen brand equity, support commercial goals, and drive long-term growth.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
5–7+ years of progressive brand management experience within CPG, dietary supplements, health & wellness, or a similarly regulated industry.
Demonstrated ability to own and evolve brand strategy, positioning, and messaging, with accountability for long-term brand equity—not just campaign execution.
Experience managing or partnering on brand level P&L, including budgeting, forecasting, investment prioritization, and performance tradeoffs.
Proven success leading through influence across cross functional teams (e.g., Product Development, Finance, Scientific/Regulatory, Sales, Creative).
Strong analytical and strategic thinking skills, with the ability to translate insights into clear recommendations and decisions.
Exceptional written and verbal communication skills, including the ability to translate complex or technical concepts into compelling brand narratives.

Nice To Haves

Experience stewarding science based, clinical, or professional grade brands, particularly where credibility and compliance are critical.
Familiarity with dietary supplement regulations, claims substantiation, and compliance considerations.
Experience working in a multibrand or portfolio environment.
Exposure to practitioner focused or professional audiences, including education-led marketing approaches.
Familiarity with direct to consumer and ecommerce businesses.
Experience or interest in leveraging AI tools to drive efficiency.

Responsibilities

Serve as the enterprise owner of the Vital Nutrients brand, accountable for long-term brand equity, growth, and profitability across practitioner and consumer channels.
Define and evolve a clear, differentiated brand strategy, positioning, and messaging architecture that preserves clinical credibility while enabling scale.
Act as the senior internal authority and advocate for the brand, safeguarding scientific integrity, regulatory alignment, and brand standards across all touchpoints.
Own brand level P&L performance in partnership with Finance, including revenue growth, margin management, and investment prioritization.
Lead annual and multiyear brand planning, budget development, forecasting, and performance reviews, using insights to drive tradeoffs and decision-making.
Establish and monitor brand health, campaign effectiveness, and market KPIs, translating data into clear strategic recommendations.
Partner with Product Development, Scientific Affairs, Regulatory, Quality, Sales, Content, Creative, and Operations to ensure brand-led decision-making across the product lifecycle, and influence innovation pipelines, claims strategy, education, and commercialization to align with brand priorities and long-term growth objectives.
Translate brand strategy into clear frameworks, briefs, and guidance that enable consistent, high-quality execution across teams and channels.
Ensure cohesive brand expression—voice, visual identity, and messaging—across campaigns, platforms, and customer experiences.
Other responsibilities as assigned.