Brand Manager OTC–– Self Care & Wellness Division

Dr Reddy's Laboratories Limited • Princeton, NJ

14d • Onsite

About The Position

We are looking for a Brand Manager for our SelfCare and Wellness business. The OTC Brand Manager is responsible for strategically building out brands across the E-Commerce/Omni ecosystem. This role is responsible for the development, execution and optimization of the brand promotional plans to reach the overall brand goals and objectives. This digitally savvy candidate will embody an entrepreneurial approach to lead and challenge the conventions of the OTC product category. This role will be an integral member of the Dr. Reddy’s Self Care & Wellness team. This position reports to the Director, Brand Management E-Commerce and Omni Channel.

Requirements

• Educational qualification: Bachelor's degree in Marketing, Communications or Business; MBA preferred
• Minimum work experience: 5+ years of relevant experience in brand management or marketing for consumer brands, ideally DTC, Amazon or retailer marketplaces
• Digitally savvy, results oriented and a self-starter.
• Strategic, critical thinker with strong ability to think both creatively and analytically.
• Strong business and financial acumen.
• Exceptional organizational, cross-functional collaboration and time management skills.
• One who can juggle multiple on-going priorities at the same time and quick to pivot as things change in real-time.
• Knowledge of SEO best practices including on and off-page, keyword research, tagging, schema, content, etc.
• Deep level understanding of Facebook Business Manager, Google Ads and Google Analytics required with the ability to track customer acquisition and retention efforts through the consumer decision journey and on-site conversion.
• Highly proficient with MS Office applications (Excel, Powerpoint and Outlook) and AI & business intelligence tools
• Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future.

Nice To Haves

• Healthcare/Beauty, Agency, DTC and Ecommerce experience a plus.

Responsibilities

• Lead the development of the growth roadmap for OTC brands, in line with the long-term strategy and vision.
• Understand market dynamics, monitor and analyze brand performance, competitive atmosphere, consumer / shopper data and emerging category trends to identify key actionable insights.
• Deliver financial results and explore strategies to improve brands/ segments profitability amidst highly competitive market segment.
• Develop and manage impactful marketing campaigns within key channels (paid social, SEM, affiliate, programmatic display, email/SMS, SEO and on website) to drive growth, increase retention, maximize revenue, and achieve strong ROI. This includes detailed analysis and optimization of AMS and AMG investment on Amazon.
• Build overall brand presence, develop brand and product messaging, ensuring key messaging is consistent across all customer touchpoints. Drive and maintain a cohesive communication strategy by providing brand guidelines, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms
• Build strong relationships with the external agency partners and digital vendors to ensure delivery of best practice.
• Extensively collaborate with internal legal and regulatory approval teams to ensure that all the promotional content projects meet necessary compliance requirements and aligned approval deadlines.
• Drive new product development / innovation process with key Dr. Reddy’s stakeholders

Benefits

• Dr.Reddy's Laboratories offers a competitive total rewards package including base salary determined on the basis of role, experience, skill set and location.
• Additionally, employees are eligible for an annual discretionary bonus, and benefits including comprehensive health care coverage, retirement savings plan and leave benefits.
• Additional details about total compensation and benefits will be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees