Brand Manager, HCP/Clinical Marketing

Abbott • Alameda, CA

18d • $114,000 - $228,000

About The Position

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. An excellent retirement savings plan with a high employer contribution. Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists. The Opportunity This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. As the Brand Manager, HCP Marketing, you will be responsible for using agility, creativity, and strong project management skills.

Requirements

• Bachelor’s Degree with at least 3-5 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.
• HCP/Clinical marketing experience required
• Strong influence management skills - effectively influences colleagues to both understand and execute strategic positioning and tools to support product portfolio
• Excellent communication skills—has frequent contact with key opinion leaders and broad customer contact as well as interfaces with senior-level management from cross functional groups and geographies to facilitate product related decisions.
• Ability to translate product, clinical and scientific information into meaningful Consumer and Healthcare Professional messaging
• Strong team player—ability to work as a key member of the US marketing team who is accountable to global strategic marketing leadership team as well as the product division and geographical marketing
• Strong leadership skills—ability to function as the marketing “lead” on product, marketing, commercial and pipeline development
• Project management skills—ability to manage complex projects and programs. Ability to pull the appropriate level, functional and geographic functions together to support initiatives.
• Product and Clinical Competencies— Advanced clinical competency with the ability to interpret, synthesize, and accurately translate clinical evidence, product performance data, and scientific literature into clear, compelling, and compliant marketing messages that resonate with both clinical and non‑clinical audiences.

Nice To Haves

• Product management experience in medical products or services preferred.
• Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Responsibilities

• Be a US product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, critical market success factors, and customer needs.
• Able to understand and formulate insights from primary and secondary market research and applies learning to marketing execution.
• Serve as the US HCP marketing lead on key product launches and marketing programs and execute plans delivering on product/program positioning, messaging, sales resourcing, and education.
• Briefs and manages agencies and vendors to deliver executions as needed.
• Act as a product and clinical expert.
• Contribute to messaging development and competitive planning
• Utilize customer insights and other data sources to inform content development
• Comply with regulations and requirements, company policy, operating procedures, processes, and task assignments including navigating the process of Legal Regulatory, and OEC.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level