Senior Director, HCP Marketing

Compass Pathways•New York City, NY

1d•Hybrid

About The Position

Our Senior Director, HCP Marketing will lead the development and execution of comprehensive healthcare professional engagement strategies to drive awareness, education, and adoption of COMP360. This role will be responsible for creating targeted HCP marketing campaigns, building strategic relationships with key opinion leaders and prescriber segments, and developing evidence-based educational initiatives that support launch readiness and commercial success.

Requirements

10+ years pharma/biotech marketing experience with demonstrated expertise in HCP engagement; CNS/psychiatry experience strongly preferred.
Launch experience an asset
Proven track record developing and executing successful HCP marketing strategies for specialty therapeutics or novel mechanism launches
Deep understanding of HCP prescribing behaviors, clinical decision-making, and healthcare professional networks
Bachelor's degree in life sciences, marketing, or related field; advanced degree or MBA preferred
Strong expertise in omnichannel marketing, digital engagement platforms, and medical marketing in regulated environments
Excellent scientific acumen with ability to translate complex clinical data into compelling HCP messaging
Experience collaborating with Medical Affairs, Sales, and Market Access in launch environments
Outstanding communication, stakeholder management, and cross-functional influence capabilities
Mission-aligned leader passionate about transforming mental healthcare and reducing stigma

Responsibilities

HCP and Consumer Strategy and Targeting Develop and execute targeted HCP and consumer marketing strategies aligned with brand positioning and commercial objectives
Lead HCP segmentation, targeting, and prioritization efforts in collaboration with Sales and Market Access teams
Design engagement pathways optimized for different HCP personas including psychiatrists, primary care physicians, and institutional prescribers
Design engagement pathways optimized for consumers and caregivers
Partner with Commercial Operations on territory planning, call plans, and HCP analytics to maximize field effectiveness
Medical Education and Content Development Create compelling, compliant educational content and promotional materials for HCP audiences that translate clinical data into practical insights
Collaborate with Medical Affairs on KOL engagement strategy, advisory boards, and scientific communications to build clinical credibility
Develop congress strategies, medical education programs, and peer-to-peer learning initiatives
Oversee creation of digital resources, clinical tools, and practice support materials that address HCP information needs
Omnichannel HCP Engagement Lead omnichannel marketing strategy across digital, in-person, and virtual touchpoints to deliver personalized HCP experiences
Drive digital marketing initiatives including HCP portals, email campaigns, social media engagement, and webinars
Partner with Sales on field enablement, ensuring representatives have compelling messaging and materials for HCP interactions
Measure HCP engagement metrics, optimize campaign performance, and deliver actionable insights to stakeholders
Cross-Functional Partnership and Launch Execution Build and lead a full cross‑functional marketing team, overseeing PME, Consumer, and Digital Marketing to drive cohesive strategy and execution
Collaborate closely with Market Access to align HCP messaging with payer and reimbursement strategies
Partner with Site of Care Marketing to ensure coordinated patient-provider messaging and journey optimization
Work with Regulatory and Legal to ensure all HCP-facing materials meet compliance requirements
Support launch readiness activities including HCP training programs for the specialized COMP360 care delivery model