Brand Manager Centrum

Haleon • Warren Township, NJ

20d • Hybrid

About The Position

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
Help lead the world’s #1 multivitamin brand into its next era of cultural relevance and digital excellence.
As Brand Manager on Centrum, you will spearhead the brand’s transformation into a modern, social‑native, culturally fluent powerhouse. This is a role for a marketer who lives at the intersection of culture, creativity, data, science, and storytelling. You’ll drive demand, shape culture, and unlock the next chapter of growth through breakthrough social campaigns, earned‑first thinking, and digital innovation.
WHAT MAKES THIS ROLE SPECIAL
This role is designed for a new breed of marketer — someone who thrives in a world where:
Culture moves fast
Social is the new broadcast
Earned ideas drive paid media
Performance data fuels creative agility
AI elevates, not replaces, human insight
You’ll be shaping not just brand performance — but how modern marketing is done across the organization, directly supporting the expectations set by marketing leadership including elevating digital/social craft and building disruptive capability into the team.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Requirements

• Bachelor’s degree
• 4+ years of commercial marketing experience in a mid-sized beauty and/or wellness company
• Recent experience in a digital-first environment with expertise in social media, performance marketing, personalization, e-commerce and culture-first activations
• Strong influencing and leadership skills both with senior audiences and cross-functional peers and leaders
• Strong project management skills
• Experience with brand strategy development, creative development, media management, promotional planning, ecommerce and social media
• Strong communication skills (written, storytelling and presentation)
• Proven expertise managing and motivating outside agencies and vendors

Nice To Haves

• MBA
• Prior experience working within matrixed organizations on global brands

Responsibilities

• Lead the brand’s modern marketing transformation, putting social, PR, earned, and cultural storytelling at the center of how Centrum shows up in the world.
• Build earned‑worthy ideas rooted in consumer behavior, platform nuance, and cultural signals — ensuring our presence across earned, owned, organic, and paid channels stays bold and consumer‑first.
• Serve as brand lead for halo cultural programs including US Soccer and MAOTC
• Drive social‑first scientific storytelling, partnering with innovation, global, and medical teams to translate science into compelling, scroll‑stopping content.
• Accelerate growth through performance marketing sprints, personalization, and agile experimentation — in partnership with performance marketing teams.
• Act as the brand’s primary partner to the media team, shaping strategy, optimizing in real time, and championing ROI discipline with speed and creativity.
• Support brand strategy development for 2026, 2027 and beyond, ensuring Centrum remains relevant across generational audiences and emerging wellness behaviors.
• Collaborate with Customer Strategy teams to develop modern retail and shopper experiences — including ecommerce acceleration and new distribution innovation.
• Work with global partners to adapt or originate global content for the U.S., ensuring our work is modern, social‑first, and insight‑led.
• Develop and mentor associate brand managers, creating a high‑performance team built on creativity, agility, and marketing craft excellence.

Benefits

• Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.
• This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.
• On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.
• We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager